Have you thought about using sources off the Internet to promote your site? This idea has been on my mind for awhile. I often think we can only get so far in using online promotions. People online are getting ad blind from seeing ads on every site, every day. There aren’t even many people left protesting the amount of commercials online, it’s become a lost cause. If you think about it, how much time and resources are you pouring into online ads which you may get slim to none results from?
How about tackle the traditional marketing methods, offline? Take on a whole new slant for your site, promote it in a print newsletter, write up business cards for your site and pass those around, write a column for your local newspaper and get your link in your writing credits. Think about who you want to reach, what are they interested in and where would they notice your promotion. Plan your own ad campaign.
Ben Barden had the idea to write about offline promotions about the same time I did. He made a good list of places and methods to get you started.
The first places I have been looking at are fairly low brow, simple and cheap. There are all sorts of small publications for local markets in your area. Yes, it is limited in numbers but people will be interested in what another local is doing. So you already have a start. Create something to be a small ad and phone publications to see what it costs to run an ad in at least one issue. If you have no clue where to find a local publication just check out the exit area of local stores, look where you shop!
Another interesting and cheap source are zines. Maybe you have never heard of these off beat publications traditionally photocopied and mailed out to readers. You can have a zine publisher in your own town and not even know it. Try getting a copy of Broken Pencil, a great source for indie/ zine publishers.
Word Grrls is my mad science experiment, my adventures with fame and world domination (politely). This is where I inspire people to create: invent mutations, cause change, bring colour into your world. Web writer since 1998. Find me on StumbleUpon , and Tumblr.
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Where are you from? Is it a secret?
Not much of a secret. I’ve written about where I am before.
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