Web Publishing

Microwriting: Copywriting for Microblogging

November 2, 2011

Really glad to see someone else thinking of Twitter as a social network rather than a marketing platform. Copywriting.com: Copywriting for Twitter Twitter has a strict limit of just 140 characters and that requires you to be concise… there’s no room for fluff or hype! So the real question should be: How do you use [...]

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30 Day Challenge

October 24, 2011

This is a 30 day blogging challenge. Mainly for personal bloggers as the questions are all about you – who you are, what you like and what you are like. Here is the list of the each day if you’d like to try it yourself! Day 1-Introduce yourself and give 15 interesting facts Day 2-Meaning [...]

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Twitter Profile of the Month

October 22, 2011

I wanted to interview Andrea and ask about her visual art with text art on Twitter. But, I just have not had time to pull it together.  I picked her for the Twitter Profile this month because she is someone I’d like to know more about. What is her “language beneath the language”?

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Keep an Image in your Sidebar

October 11, 2011

Even if you don’t use an image with each post you should have some kind of image on your site that represents you (and your site). I’ve been working on Scoop.It (and lately on Snip.It too) as a content curator for a few topics. One thing I have noticed is how often I can’t get [...]

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Keep an Image in your Sidebar

October 11, 2011

Even if you don’t use an image with each post you should have some kind of image on your site that represents you (and your site). I’ve been working on Scoop.It (and lately on Snip.It too) as a content curator for a few topics. One thing I have noticed is how often I can’t get [...]

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Do You Use Captions?

October 5, 2011

4. Use deep captions. Studies have shown that image captions are consistently some of the most-read copy on a page. Try pairing a strong image with a “deep caption.” Deep captions are two to three sentences long. That’s long enough to intrigue your reader to dig in to your whole article. via 8 Incredibly Simple [...]

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Do You Use Captions?

October 5, 2011

4. Use deep captions. Studies have shown that image captions are consistently some of the most-read copy on a page. Try pairing a strong image with a “deep caption.” Deep captions are two to three sentences long. That’s long enough to intrigue your reader to dig in to your whole article. via 8 Incredibly Simple [...]

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Blogging Case Study

September 28, 2011

Blogging Case Study. Welcome to BloggingCaseStudy.com. This website, created by Glen Allsopp, has been developed as a result of a team effort with Andrea Wren, and the column she is writing for the Guardian newspaper. Starting September 3rd 2011, I (Glen) will personally be taking a freelance writer (Andrea) through the steps of how to [...]

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Don’t Lose your Twitter Account

September 21, 2011

Lately I’ve been seeing more people who have had their Twitter account accessed by someone who sends out junk to their followers. If you get a private message which includes just a URL, don’t click it. Chances are the owner of that Twitter account has not sent it. The best way to prevent having your [...]

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Writing for Mobile Blog Readers

September 16, 2011

Writing for Mobile Blog Readers. It might sound funny, but those age-old writing techniques carry right over to today’s hurried mobile readers. (Think of bus or subway commuters who replaced their morning newspaper with smartphones and tablets.) Now is the time to work those suggestions into your blog. Get the nutgraph (keyword phrase) of your [...]

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Blog Smarter, Not Harder

August 30, 2011

Make Yourself a Content Curator Too many bloggers use content the wrong way. I see so many blogs where the blogger is regurgitating content over and over in one way or another. It’s not working. They may make some money by pulling in readers but most people won’t be that interested in reading something rehashed [...]

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Blog Smarter, Not Harder

August 30, 2011

Make Yourself a Content Curator Too many bloggers use content the wrong way. I see so many blogs where the blogger is regurgitating content over and over in one way or another. It’s not working. They may make some money by pulling in readers but most people won’t be that interested in reading something rehashed [...]

Read the full article →

Blog Smarter, Not Harder

August 30, 2011

Make Yourself a Content Curator Too many bloggers use content the wrong way. I see so many blogs where the blogger is regurgitating content over and over in one way or another. It’s not working. They may make some money by pulling in readers but most people won’t be that interested in reading something rehashed [...]

Read the full article →

Splogging with the Comment Spammers

August 23, 2011

I’ve been writing for the Spam Comment blog. It’s kind of fun, as a writing exercise. You can say anything (PG14). Be sarcastic. Be silly. Be yourself even. Next time you delete your comment spam, stop! Read some of them and pick a few to reply to. Split it into one line before the comment [...]

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Audit Your Blog

August 22, 2011

I once worked in the circulation department for a business magazine publisher. When the auditors came in we had organized chaos for awhile. But, things were set up well and it wasn’t hard to justify the subscription lists to show the statistics we had promised the advertisers. Later, I worked for a department store. Once [...]

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Audit Your Blog

August 22, 2011

I once worked in the circulation department for a business magazine publisher. When the auditors came in we had organized chaos for awhile. But, things were set up well and it wasn’t hard to justify the subscription lists to show the statistics we had promised the advertisers. Later, I worked for a department store. Once [...]

Read the full article →

Audit Your Blog

August 22, 2011

I once worked in the circulation department for a business magazine publisher. When the auditors came in we had organized chaos for awhile. But, things were set up well and it wasn’t hard to justify the subscription lists to show the statistics we had promised the advertisers. Later, I worked for a department store. Once [...]

Read the full article →

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