November 5, 2011
I noticed a job post for someone to write Twitter posts for a handyman service. They asked people to submit 5 tweets as examples. The content could be anything you deemed appropriate for the site/ service. What would you write? This is what I am sending in. Maybe it is too commercial and too much [...]
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November 4, 2011
Kim Lawless wrote What do we mean by content? Back in 2007, pioneering content strategist Rachel Lovinger defined the main goal of content strategy as “to use words and data to create unambiguous content that supports meaningful, interactive experiences.” Part of the problem in defining methodology is that content is such a small, generic-sounding label [...]
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