Create an Intersection of Ideas

I especially like the CopyBlogger Content Excellence Challenge, August Prompt:

This month, bring some of your “off topic” passions into your content.

Now, you still need to make it relevant to your audience. This isn’t a permission slip to create content they don’t care about.

Your job is to look for unexpected connections. How can you bring your passion for Marvel comics into your fitness business? Where are the points of intersection between your love of Mark Twain and your personal finance blog?

Nearly 10 years ago, Brian called this the “content crossroads” — the point at which seemingly unrelated ideas connect. And there are always interesting things to be found at the crossroads.

The following is quoted from the post linked above, by Brian Clark. I reposted the points because they are all great points and I know they have worked well for me most of my life. I especially believe in listening to people I don’t agree with. Not an easy thing to do. Some people you don’t agree with just because of who they are. or who you think they are. Listen anyway. You don’t have to spend the day listening, just enough to know you heard them. Listening does not require you to change your mind, just hear what someone else thinks, believes and has experienced.

1. Learn for life.

To me, this is the most important and essential trait for any creative person. You’ve got to go well beyond learning everything in your niche and try to simply learn everything. Naturally curious people seem to come up with ideas easier than most, so kick your curiosity up a notch and investigate any topic that interests you. Then, learn about things that don’t interest you—you might be surprised by what you end up enjoying. You’ll also see more connections between things you thought were unrelated.

2. Change perspective.

Leonardo da Vinci believed that to truly understand something, you need to look at it from at least three perspectives. Leo did alright for himself, so maybe his advice is solid. The ability to look at something that everyone else is looking at and see it differently is the hallmark of creative thinking, and practice makes perfect. Train yourself to dispense with the commodity of opinion and examine things from multiple perspectives. You’ll be amazed at what you find when you play Devil’s Advocate.

3. Free your mind.

Many people think that creativity is something to schedule, like a staff meeting or a luncheon. While setting aside time for “brainstorming” and “thinking outside the box” can be helpful, you’re still perpetuating an illusion. The truth is, there is no box, and you have the ability to be creative at any moment. Allow yourself to recognize your own delusions and social constructs, and start questioning your assumptions at every opportunity. Better yet, reverse your assumptions and see where you end up.

4. Travel.

One of the great benefits of online business is freedom from the tyranny of geography. And the more we see of the world and different cultures, the more our minds open up and see limitless connections and possibilities. One of the worst things we do to ourselves in terms of creativity is to stay within the realm of the familiar. So make it a point to get out, do new things, and travel to new places. You’ll have to check with your accountant to see if a trip to Prague counts as a business expense, but there’s no doubt it can seriously help your business.

5. Listen.

Are you a talker or a listener? This is something I’ve really tried to work on, because I learn so much when I shut up and listen. Every person you meet has a perspective that differs from yours, and you can learn amazing things from simply listening. Just like the Medici family brought all sorts of different people together and sparked something phenomenal, you too can create a content renaissance by interacting with as many different people as possible. Don’t hang out with people who reflect your existing beliefs, hang out with people who challenge you.

How Honest is your Review?

I don’t especially like writing reviews. They are tricky. I don’t like to be negative or critical, it makes me feel petty. But, a review needs honesty – otherwise it isn’t worth much at all.
Amazon’s lawyers are willing to go after anyone making money from writing reviews, no matter how small that “business” may be. In earlier lawsuits, Amazon targeted businesses that were selling packages of dozens or even hundreds of fake reviews. Fiverr is a site where people offer to do small jobs for $5 or more (hence the site’s name). Judging by the nature of the accused Fiverr ads, these mini-Internet scams are about as small-time as they come.
“Unfortunately, a very small minority of sellers and manufacturers tries to gain unfair competitive advantage for their products,” write Amazon lawyers. “One such method is creating false, misleading, and inauthentic customer reviews. While small in number, these reviews can significantly undermine the trust that consumers… place in Amazon, which in turn tarnishes Amazon’s brand.”
“Amazon is bringing this action to protect its customers from this misconduct, by stopping defendants and uprooting the ecosystem in which they participate,” the complaint concludes.

Write a fake, glowing review for something. Pick something in front of you right now: coffee mug, pen, batteries, skin cream, computer mouse, vitamins, etc.

In Time We Won’t Be Here

I often think about the future and history. They aren’t opposites really. The future becomes the past and the past inspires the future. But, in between, what do people in the future think about people in the past? All the things we have written… will anyone read them?
That bugs me. People may or may not read what I write now. Somehow it matters more that someone reads it all in the future. Of course, that means it has to be available to be read in some format. I don’t think it will be. I’m not that important or especially brilliant to be preserved for future generations. It all winds down to a popularity contest in the end. Kind of sad. Being popular doesn’t make what you say any better or smarter. Likely it gets edited to suit the popular opinion so the popular people keep being popular.
In the end, will anything kept from our time matter? If it is all based on popularity – how bland that will be.
Time will tell – that is such a great phrase. But, in time, we won’t be here to talk about it.

A Happy Ending Isn’t Necessarily the Best Ending

I’ve always thought that for a book to be a word-of-mouth success, the reader has to turn the last page and be motivated in that moment to tell someone, “You have to read this!” But to me, that could be just as much because it inspired cathartic, body-shaking sobs as if it left me with a feeling of joyful elation. No matter what, it has to move me in some big, exciting, unusual way—and that, in itself, makes me happy.
A happy ending can also be very moving, making you cry at the end of a book. I especially like endings which leave me feeling stunned, in a good way. Endings which make me think on about the story, where it might go from there. Or, what alternative endings it could have had if this or that little thing had just gone differently.
Overall, I like an ending that haunts me. There are very few. I can’t even put it into words, though I’ve tried to do so just for myself even. A haunting ending is sort of a hopelessness, things which can’t be changed. Tragic and yet not an entirely bad ending, or sad. An ending where something is lost. That seems the best way I can describe it.

Have you ever written the ending to a story, before even planning the beginning? How would that work? Try it.

Tension

When I think of tension I think, surface tension. I remember a film about spiders which showed one sitting on top of the water in a glass. The hair on it’s legs created surface tension which kept it from getting wet in the water. It could just sit on the surface, due to surface tension.
I think it’s a great illustration for tension. Any change to the elements involved and the spider would begin to sink, need to swim or grab the edge of the glass to prevent itself from drowning. Tension is like that. The moment before, or the balance between, something else happening. Tension can change your story. As a writer I think you can use tension to develop your plot in ways you hadn’t planned on at the beginning. It brings so many new possibilities and reactions.
Tension is something about to change and that’s exciting.

Tension

When I think of tension I think, surface tension. I remember a film about spiders which showed one sitting on top of the water in a glass. The hair on it’s legs created surface tension which kept it from getting wet in the water. It could just sit on the surface, due to surface tension.

I think it’s a great illustration for tension. Any change to the elements involved and the spider would begin to sink, need to swim or grab the edge of the glass to prevent itself from drowning. Tension is like that. The moment before, or the balance between, something else happening. Tension can change your story. As a writer I think you can use tension to develop your plot in ways you hadn’t planned on at the beginning. It brings so many new possibilities and reactions.

Tension is something about to change and that’s exciting.

tension

Found on: Get Scribbling

Be a Goal Digger

Goal digger – There’s something I wish I had thought of myself. I found it on an old blog post, on another site.

How can you be a better goal digger?

We make goals for ourselves and then we either meet them successfully or we don’t. Improve your success rate by actually digging in. Put work, hard work, into getting your goals but – make sure the goal is going to work for you. I don’t mean you should pick something easy or simple and give yourself loads of time. If the goal is too easy you won’t feel you really accomplished something to be happy and proud for yourself.

Are you putting in as much effort as if you were digging for gold, or a gold digger?

 

Widen Your Scope by Starting Small

Whatever your target market or writing niche… how could you make this tip work for you? Starting small takes off the pressure to be bigger than you really feel. If you’ve been feeling like a fraud, not able to take yourself and your writing seriously or give yourself the credit you should be… take it down a level. Give yourself some time to catch up with yourself. Just for a short time. Don’t get too comfortable and stay small. Build yourself a nice cushion and then begin taking bigger steps. See how far you have gotten the next time you pause to look back at where you have been.

3. Widen your world by starting small

Counterintuitive as it may seem, in the same way that it makes sense to focus your content, it also makes sense to closely focus any initial beyond-your-own-blog publishing efforts you’re inspired to make. Want to see your name in print? If your town has a local newspaper, pitch some stories to the features editor. If you’ve found a website you especially admire, contact the editor or producer to see if you might contribute content on a subject that requires your special expertise. If there’s a magazine that touches on a subject you love, study the small pieces that appear in the front of the magazine and pitch a story or two to that section’s editor. Your ultimate goal is to develop a relationship with an editor or producer that will give you a regular outlet for your pieces – and a potential springboard to a wider world beyond.

Source: Five expert tips for getting started in travel writing – Lonely Planet