Tap into a jarring thought, a complex emotion, a contradictory behavior, an absurd scenario, or a general societal observation – however rude, embarrassing, or illegal. Try to not make your card as overwrought and pretentious as the previous sentence. Make every word count. The key is that your sentiment rings true, but also feels like something people haven’t quite heard before.
Let the image help tell the story – a glance, outfit, time period, unexpected pairing, odd gesture, or age can do wonders to elevate a well-crafted dick joke.
Keep your card to one sentence with no question marks or exclamation points. This is a general rule of the site for the sake of compactness and consistency. Rules can be fun!
Do a gut check on whether it’s “sendable.” Would someone want to receive your card? Will they “get” it? Will they read too much into it and think the sender is desperately unhappy in his or her job or relationship with them? If you answered “yes, “yes,” and “I’m an unemployed loner” then it’s probably fine.
If you love your card right away, something may be horribly wrong. Take a break, then come back to reevaluate. Is your card clear in its intended message? Is it a mind-blowingly profound insight on the human condition? Is it sort of funny? Maybe run it by a few friends to check. Then edit the words or image for a long enough time span that you can’t even remember what you’re doing or why. Continue this until you confidently admire your card or start feeling incomprehensibly alone in the universe. That means you’re done!
-Brook Lundy, co-founder & head writer
via Writing Tips | someecards.com.