Germinating Stages for Topical Blogs

by Laura on February 20, 2009

in blogging, web publishing

I’ve had it in my mind to write about a another topic in a new blog, or a col­umn for another site, some­thing like that. Yes­ter­day I thought of a really great title. But… it isn’t prac­ti­cal to start another project right now.

Get­ting ideas and want­ing to start them is great, but you have to know you can back it up and have time, energy and resources to stick with it. Right now I don’t.

One thing which is over­looked is com­ing up with a list of pos­si­ble top­ics to write about. Can you make a list of 50? If not, recon­sider your topic/ niche. Yes, fifty sounds like a lot but con­sider mak­ing a post each week for 52 weeks (one year) does it still sound like a lot? If you can’t cre­ate enough con­tent ideas (not full posts just the idea for them) for a year wait until you can.

Also, for a top­i­cal blog you will need to put a lot of time into find­ing read­ers before you can try to keep them. That means pro­mot­ing the blog and that takes  a LOT of time. Most of it on lit­tle things. You need to build your mole­hill into a moun­tain. Hav­ing sev­eral posts ready to go ahead helps a lot as you will be low on time for the writ­ing while you are putting it into promoting.

If I write a col­umn for some­one else I won’t need to plan how the site will look or nav­i­gate really. The site I write for will already have it’s own design in use. How­ever, writ­ing for another site means I have to research the site and decide if it is a site I want to be part of. Does it get traf­fic and read­ers? Does it run a ton of ads and do they over­shadow the con­tent? If so, that’s not a site where you will really be able to shine. If they claim to pay, do they? Really?

Start­ing a project online is pretty easy. Main­tain­ing it is where the real work comes in. If you can’t main­tain your great idea put it off awhile.

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