copywriting

Research Away Writer’s Block

December 1, 2009

From Gary Bencivenga’s Marketing Bullets: I learned that good copywriters get to know so much about the product and the prospect and his or her wants, fears, assumptions, and lingo that the copy soon wants to burst forth as if a dam is breaking. I learned that research is the infallible cure for writer’s block. [...]

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Designing Your Own 125×125 Blog Ad

October 26, 2009

You need to create a small 125 x 125 pixels square ad for your blog if you want to use ad networks and link exchanges like CMF Ads, Adgitize, Project Wonderful, Technorati Engage, Yahoo Publisher Network (US only), Google Adsense, Blog Ads, Spottt and 125 Exchange. (Publisher Spot will give you reviews of ad networks [...]

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