A testimonial is given as acknowledgment of quality service or product. A testimonial is given by someone who has benefited from the service/ product and is willing to write (and have it published) a tribute to the quality of the product or service which they received. A testimonial needs to be sincere/ genuine and written clearly. Testimonials are valuable as word of mouth marketing.
If you write a testimonial, be honest and sincere and use your own words. Think of specifics rather than generic or multi purpose meanings. Don’t try to be too kind or flattering. You shouldn’t try to sell the product or service, instead, write as if you were telling a friend what you found useful, good or above your expectations about the service or product.
Keep the testimonial short, sometimes a sentence is just fine. It shouldn’t go beyond a paragraph. That’s enough to write and enough for someone else to give a quick read.
When a testimonial is published the person who gave it should have credit for it. Link to their site, or write the name of their own business, something that turns them into a creditable source and gives a point of reference. Also, if you wrote the testimonial you should ask where it will be published and check it once it does become available.
When you are actually asked to write a testimonial the simplest thing is to speak it out loud and write down what you said. If that doesn’t work for you try a structured approach:
- Why did you need the product/ service?
- Why did you choose that product or service?
- What were your concerns as you began using the product/ service? What did you think might not work, or might not work for you?
- What were the results that you did get from the product/ service?
- What did you especially like about the product or service, was there a feature that really stood out or an extra benefit which you had not expected?
- Who would you tell about this product/ service and what would you want them to know?
- Will you use the product/ service again? Why?
An effective testimonial is in the customer’s own words but may have edits (which should be approved by the customer) to make the meaning clear or to add the name of the product or service. You want the testimonial to be sincere but you want it to be clear as well. Also, specifics are important, rather than something ambiguous like “the service was great!”.
Don’t write your own faked testimonials. You will end up sounding phony and insincere. In the end you will lose more than you will gain. When someone else writes a testimonial their perspective is not the same as your own, it will have more truth than advertising.
Don’t be shy about asking for a testimonial from someone who lets you know they are pleased with your service. People like to be asked for their opinion, to feel important. Also, as bloggers, they may be glad to have a link back to their own site.
WikiHow: How to Write a Personal Testimonial About Yourself?
A real testimonial as an example and an actual testimonial:
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“I’ve read the ProBlogger book, from the perspective of a long time blogger I didn’t learn many new things. However, reading “Passive Income” an article from Deanna I found at least two new things which I had never thought of before. I was impressed and I came away with something new to try in my own advertising and money making efforts online. Yay me!”
Testimonial by Laura, of ThatGrrl.ca and Word Grrls.com.