copywriting

Get Your Handyman

November 5, 2011

I noticed a job post for someone to write Twitter posts for a handyman service. They asked people to submit 5 tweets as examples. The content could be anything you deemed appropriate for the site/ service. What would you write? This is what I am sending in. Maybe it is too commercial and too much [...]

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Microwriting: Copywriting for Microblogging

November 2, 2011

Really glad to see someone else thinking of Twitter as a social network rather than a marketing platform. Copywriting.com: Copywriting for Twitter Twitter has a strict limit of just 140 characters and that requires you to be concise… there’s no room for fluff or hype! So the real question should be: How do you use [...]

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Have Faith in Your Ideas

September 14, 2011

Don’t beg, rather pitch properly: Let’s face it, if you actually have a great product or event, you will not have to beg anyone to show up. Only problem is, when ideas aren’t sold properly they devalue you and will most probably make anything you send to be overlooked. via Working with Bloggers | Joe [...]

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Going Beyond Words

September 10, 2011

From Conversation Agent: Write Killer Copy by Going Beyond Words These were my favourite points from the list. The whole post is very worth reading. (5.) Build on the desire to belong Why do young girls buy a Tiffany & Co. silver bracelet or necklace? Their desire to be fashionable and sophisticated comes at a [...]

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Six Simple Copywriting Tips for Bloggers

July 17, 2011

Short sentences will pop, stand out. But longer sentences will give more depth and explain your point. Both long and short sentences are needed to break up the post so it won’t seem monotone. You can vary sentence structure to give your post a rhythm. Cut out unnecessary or repetitive wording in your blog copy. [...]

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Could you be a Copywriter?

April 17, 2011

The following comes from a real job posting for a copywriter. It gives a lot of detail about the job and what they are expecting. Could you get this job? Or, are there some areas you could brush up on? Position Outline: Responsible for writing advertising copy for all English language print advertising in Canada. [...]

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A Testimonial

January 22, 2011

A testimonial is given as acknowledgment of quality service or product. A testimonial is given by someone who has benefited from the service/ product and is willing to write (and have it published) a tribute to the quality of the product or service which they received. A testimonial needs to be sincere/ genuine and written [...]

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