Note: This was originally posted to HubPages, February 2012. I’m no longer writing at HubPages but the advice to people who write for network sites is still true and worth knowing.
To my fellow HubPages writers,
I’ve been writing with HubPages for a few months. I had joined years ago, but I wasn’t writing Hub posts until recently.
My writing experience online comes from other sites, other writing networks and my own sites which I create, maintain and promote. I have moderated forums, email lists and newsletters. I have guest posted and I have accepted guest posts. I have begun working as a content curator. In the past I have been a web directory editor for The Open Directory Project and a less well known directory, BOTW. I have written for known and unknown sites like LockerGnome, Suite101, BackWash, have any Hub writers heard of these? Chances are you have not.
HubPages has become it’s own little microcosm, it’s own little closed in and sheltered world. The traffic here is mainly from inside the network or Google. This is not really a good thing.
Google is like a bird, picking at bits of food in a huge log on the forest floor. The Google bird just snips up one snack at a time. It doesn’t dive in and find more or tell anyone else to come and see what great snacks there are in this tree. Everything Google finds becomes part of its database and someone has to search for it in order to find you. In Google, your content is just a little bug waiting for another bird to dig for it, with the right words.
There are so many other sources for traffic! Most Hub writers are not using Twitter, for instance. Twitter is simple to use. It would also let Hub writers talk outside of HubPages which is a good thing because it promotes HubPages – outside of HubPages. Twitter is only a beginning… StumbleUpon, Tumblr, Pinterest, Snip.it, Flickr… Are these foreign lands to you? Then it’s time to set your eye on the horizon and explore them.
You can promote your Hub posts in so many fresh, new places. Places you will enjoy exploring, places you will find new ideas to write about, meet new people with your interests and interesting sidelines to your interests.
Start your own blog on WordPress.com or Blogspot. It’s free in those places. Link to your Hubpages account, post links to your latest Hub article and invite discussion. Yes, you want people to comment on your Hub, but they have to get there first. Post the best Hub comments on your blog, as a way to lure readers from the blog onto your Hub post where they can add to that discussion. However, don’t use your blog or any social media as just a way to promote your HubPages account. That is a slippery slope.
It takes time to use social media or a blog well. They should never be used as just a feed for your Hub content. Why would someone read a carbon copy? Have original content, things you don’t post at HubPages. Post ideas you find and may write about. Post updates to old Hubs you have written and, of course, link back to the original Hub content. Post about a bad day, post about your new achievements and goals you are setting for yourself.
Each place you land in, establish a presence in, will bring you new readers and give HubPages new life outside of itself. This will bring traffic from outside of HubPages, those places where most people have never heard of HubPages or think it’s not worth visiting. Reach out there and change their minds.
My Hub Traffic Comes From…
I like to see where my traffic came from, more than the actual numbers. This is my Hub traffic. Image captured mid day, January 20th.
I don’t know if there are rules about posting traffic stats on HubPages. I don’t mind to share mine, to show my work.
My Hub traffic reaches out past Google. I get traffic from my own blog where I have added a link to my HubPages account right along with my Twitter, StumbleUpon and etc. accounts. I put in time on Scoop.it, content curating for topics which relate to the Hubs I write. While I do link to my own posts there, I also link to some of yours on HubPages and other sites.
On my blog you will see a wider variety of traffic sources. Some of these come from comments I have left on other sites and blogs. Some are networks I have joined. I also exchange links with other bloggers, web writers and friends online. I even get a little traffic from a writer’s network which is now abandoned by the owner.
So you can get traffic from a lot of places, even those which aren’t especially active. The key is in the focus of the site, especially in the case of a small or inactive site. People wind up there, with the focus of whatever the topic or niche is. If they find your link, chances are you will get clicked on because they came looking for your kind of content.
My Blog Traffic Comes From…
This is taken from my main blog, Word Grrls. Also, mid day, January 20th.