Goldfish Friendly, Cat Aware and Dog Proof

Your working for a cable TV company. They’re having a crunch because more and more people are watching TV programs on the Internet and cancelling their digital cable TV accounts. They’ve given you the job of coming up with a TV show for pets. Someone in marketing decided this would be a great new market which will pull everyone back to cable TV in masses.

Anyway, it’s been dropped in your lap, one way or another. What do pets watch on TV? What kind of program do you come up with? Is it goldfish friendly, cat aware and dog proof?

Twitter Becoming Polluted

How do you use Twitter? Is it a social thing, a marketing campaign, a networking scheme or a blog promotion gimmick for you? Are you gathering followers to actually talk to people or just to increase the range of your self spamming?

I only follow people I actually do want to hear from or think are interesting. So I don’t have hundreds or thousands of people on my follow list. I don’t want a lot of people there. Too bad there isn’t a different Twitter for people who want to use it commercially. That way they could spam each other and those who want to actually be social could do so without needing a weed whacker.

It seems every time there is a social site set up it gets turned into the latest marketing game. Each site (from the old newsgroups to MyBlogLog) becomes a wasteland in turn. Polluted with commercials and marketing campaigns. When is it going to stop? Does everything have to be abused this way? Can’t people just find one place to spam their posts and leave a few unpolluted?

I am thinking to just dump my Twitter account. It was fun but I can see the writing on the wall for it now. The blog marketers are quick to defend their right to spam but no one seems to understand that people who want to avoid their marketing campaigns and gimmicks should have the right to do so too!

Evangelist Marketing: Using the Buzz!

I stumbled on the term evangelist used in a job description. It was a first for me. I went on to read more and look it up as a career option too. I did find a job which wanted someone to create buzz for their company using all the social media and other online options. I also read about how some companies embrace the buzz about their products/ services and others intentionally ignore and downgrade it even. (I think they must be stuck in the mud). I also read more about the idea itself, evangelist marketing theory.

From Wikipedia: How to Create customer evangelists?

In their book, Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force, Ben McConnell and Jackie Huba outline six steps to creating customer evangelists:

  1. Customer plus-delta (Continuously gather customer feedback)
  2. Napsterize knowledge (Freely share your knowledge)
  3. Build the buzz (Create intelligent word-of-mouth networks)
  4. Create community (Encourage communities of customers to meet and share)
  5. Make bite-size chunks (Devise specialized, smaller offerings to get customers to bite)
  6. Create a cause (Focus on making the world, or your industry, better)

WebProNews: The Power of Customer Evangelist Marketing

AimClear: The Respectable Social Media Marketing Evangelist

FastCompany: Buzz without Bucks

For that job.. The company wanted someone to run the corporate blog (including creating podcasts), keep an eye out for any mention of the company and it’s products in any kind of web media and then play it up, cater to it. You would be involved in customer feedback and beta testing offline as well.

The right candidate:
• Has a deep knowledge of and passion for technology
• Is one of those “connectors” that makes other people want to follow them
• Has experience with, and passion for, creating and consuming new content types: websites, blogs, podcasts, wikis, etc.
• Is an active blogger (This is a must! – be prepared to show me your stuff)
• Will be the go-to person when it comes to what’s hot and what’s not on the Web.
• Is a self-starter with the willingness, and desire, to “roll up your sleeves” and get the job done
• Has masterful interpersonal, verbal and written communication skills with a juicy Web 2.0 style
• Has the ability to work collaboratively in a team environment
• Might have past experience as technology evangelist- this is a plus!

Word of Mouth Marketing Association

Does SEO Influence Your Writing?

One Question Interview #2:

When writing your posts how much does SEO, traffic and marketing come into your thoughts versus just writing a great post? Give an idea of your ratio for writing well versus writing for traffic. I know everyone has it on their minds at least a little. Even writing a personal journal I would be thinking about who might read it (though I’d usually be long dead and blameless by then).

Ken Writing: I’m afraid I don’t think of SEO at all (I know I should).

Sixmats: I’ve been more aware of SEO lately and if I can change something like the title to help I will. But I don’t go overboard and write my posts around it because if I do, the posts look fake and really amateurish.

A Frog to Kiss: If I write something technical, or informational, then yes I do keep SEO in mind and utilize the All In One SEO pack WP plugin-adding keywords. If it’s humor/personal related, I don’t- in fact, I’ve learned sometimes keywords aren’t necessary. My earlier posts were never SEO optimized, yet, some how, Google picks them up when someone is searching for “Oprah’s Camel Toe” or “women with hairy nipples.” Rednecks are a popular topic, too.

Canucklehead: For me its a non-issue. It has taken me a LONG time to get to this point but I can now honestly say that I write only for myself. To be fair, I am aware of and writing for an audience – but I don’t consider SEO, marketing or any of those factors. I write what I want and what interests me and then hope others enjoy it as well. As will be clear to anyone who reads my blog, I quite often don’t even have a subject in mind when I start typing. Its a difficult mindset to adopt but I have enjoyed writing more since the change.

The Thin Red Line: I think about SEO in how I title and keyword my posts but not too much in the actual writing of them.

The Eye Spies: I think about SEO and do try to incorporate some of the “best practices” into my posts. I do well on some and not so well on others. I use an SEO plugin that’s supposed to help, but confess to not always filling it out.

I seem to do better with choosing long tail keywords than with anything else.

Freaky Frugalite: I don’t think about SEO.

SEO thinks about me.

(Got that from Chuck Norris)

Actually, SEO doesn’t matter to me much as I write. I tend to write in a stream-of-consciousness-oh-my-gawd-what-is-she-wailing-about-now kind of prose. But I find that keywords just come out. Does that sound wacky? I just seem to naturally place the suitable words that bring in the traffic. That, and my profligate verbage where I have, say, 3-4 words for every 1 necessary, helps in the cause.

I have a travel blog that gets a lot of traffic from search engines– it’s a favorite for travelers, historians, and genealogists, and is loaded with essential nutrients and vitamins good for SEO health, I guess.

PictureFlick: I gave up obsessing over SEO, marketing and traffic a few jumps back. While I just make pictures now, instead of “painting a picture” with keyword rich text, my only thought to anything resembling SEO at posting time would be tagging my images.

Why? ’cause it’s a great way for someone (clicking on the tags) to find mini-albums full of related pics. If that helps with SEO: cool. If not? Wasn’t worried anyway! All in all, I make pics (posts) for the sake of making pics (posts). Nothing more, nothing less; everything extra is just icing.

30 Something and Searching: I don’t always think about it. It depends on the post. If it is more personal to me, I just write more for feel and readability. I know I have regular readers so I think more about them. Other posts though, that are more social, I try to consider marketing and reaching a broader audience. Example, yesterday and today I posted about a mammogram and my personal experience…I didn’t try to market that so much. Not that I don’t want people to read it, but it just wasn’t my goal to draw in mass readers. Others, like a post about today.com, or in the past about the Octomom, I did as much as I could to use SEO and market it. But as a personal diary, I don’t have mass market on the brain all the time. Plus, I don’t always have the time to do the marketing that I should…

Old Red Pen: I illustrate. It doesn’t SEO well. I don’t care.

Top Five Blog Tips

Yes, you can be happy with a blog which doesn’t have all of these but we are all just a bit greedy for a little fame. Here is what you can do.

1. Content.

Content is still king. It is what you have to offer. Have something to say. Say it in a way that is readable. Have a look at how news stories are written with the point of the story first and clearly stated right away. Afterwards come the facts, the spin off points. By the end of the story the information has trickled down to minor details which could be cut off should the news editor not want to give the space for them.

2. Layout.

There is a lot included in layout: navigation, colour, white space, avoiding clutter, etc. A blog needs to be easy to read, easy on the eyes. Having a dramatic or exotic (technologically) layout/ template does not always work out well. Your layout should showcase your content, present it all to be read, found and enjoyed. My favourite layouts are simple, clear and don’t include much colour or scripts. Not that I do that on my personal blog. I love colour and trying things my own way and that is my place to experiment.

3. Links.

Some blogs have no or very few links. Links are how we share and discuss new things, they matter! Isn’t it great to wander into a blog and find some great new thing, a blogging group, an interesting new kind of art/ craft, even another clever blog widget/ gadget. The best part of blogging is the adventure of the discovery of new things and ideas.

4. About.

It’s not just who you are or what your blog is about. Write it as a guide for yourself, to keep you focused on what you plan to do. Include a whole FAQ if you get ambitious.

5. Promotion.

Promoting your blog is not just a marketing scheme using SEO tactics, joining pyramid linkback schemes and piling on keywords. Commenting on other blogs (and giving feedback to the comments on your blogs) is better and gives you the chance to shine, show off your writing, and who you are to the blogger of your choice. Don’t pick a blog to comment on based on phoniness and traffic. If you want real, sincere readers show yourself to be the same.

With each comment you leave your link on another blog. Write something relevant, interesting or an opinion or experience you have had. If you lure someone to your blog from your comment on another blog, you’ve just successfully promoted your blog. Comments take time but so does any kind of blog promotion. However, you can choose which kind of promotion speaks for you.

Jello is the New Black

You’ve just been promoted to head of marketing for your small business. Not a big step up really but you do get the option of having a scoop of ice cream on your pie at the next company picnic. Go you!

However, there is a big contract coming up with Kraft Foods. They want you to come up with a new and unique and at least somewhat practical use for Jello. Go you! Of course, if you fail your boss has said he will take away all your extra goodies that came with that cushy, sweet new promotion. You wouldn’t want that!

Creative Website Marketing: Site Blueprint

Creative Website Marketing

“BLUEPRINT:

Here is a simple list of to-dos when laying out your new site architecture ? it will make all of our lives easier, and your clients? sites more appealing to the search engines:

? an h1 headline on each page

? a text-based menu footer (possibly with that local address info!)

? a sitemap with keyword-rich text links to all of the sites? content

? consistent navigation and layout throughout”