I make grocery lists. I write them long hand, sometimes I even use cursive writing. I like still having something to write. A time when I don’t type away at the keyboard. I miss writing long hand. But, I get writer’s cramp far sooner than I ever did before word processing evolved.
I write other lists too. Often I think they are silly and useless lists of ideas. Most of the time I don’t look at them again. I don’t really need to because I have so many ongoing lists of ideas I am never short of a fresh list. Even if I don’t use my lists in a productive way, they are fun to write. They do lead to new ideas and connections. So, even if you make dozens of lists, the brainstorming process is still worthwhile.
Start in one place, one idea and see where you end up.
From CopyBlogger, November Content Excellence Challenge prompt:
This is her suggestion on how to very quickly brainstorm dozens of ideas about topics you’re genuinely passionate about. I’ll use her words to describe the process, which I’ll bet you can knock out this afternoon:
“… list out 10–20 ideas or topics you vehemently disagree with in your market. Then, list out 5–10 aspects or features of your product or service that you’re incredibly passionate about. Finally, list out 5–10 misconceptions your potential customers make and how your offer turns them around.
“You now have a huge list of things you can speak or write enthusiastically about. Try creating emails, blog posts, podcast episodes, or videos from this list. Try speaking to local groups about something on the list. Try bringing up list items in your next sales call.”
– Tara Gentile, Creative Live