Using Deep Captions

4. Use “deep captions”Studies have shown that image captions are consistently some of the most-read copy on a page. Try pairing a strong image with a “deep caption.”Deep captions are two to three sentences long. That’s long enough to intrigue your reader to dig into your whole article.

Source: 8 Incredibly Simple Ways to Get More People to Read Your Content – Copyblogger –

This was the most interesting point for me because I don’t use any captions. But, I do read them on other sites, especially when I’m skim reading. Most people are skim reading. I know it’s not just me any more. Ha! to those who laughed at me for admitting it back then. I was just an early adopter, yet again. Not that I promote skim reading as a good thing. There are times I’ve missed the relevant point due to skim reading. But, that is partially the fault of the writer. We should be writing for skim readers these days. We know most people are skimming, not reading your every word.

Write for the skimmers and maybe they will become readers.

Meanwhile… I’m going to think about writing captions. But, I’d have to add more images for that to work and I’ve been trying to skip the images unless they really have some relevance. As a skim reader and a web publisher, I’m really tired of images there for the sake of having an image with the post. I still think an image should be included in a post for a reason other than adding colour to your post.  Otherwise you could just post a generic image with a link to your site.

Start an Online Advertising Agency?

There are times when idea people get in their own way. Or, they at least need to take a step back and see what it is they really are thinking. Pulling it all together, from a distance. This happens to me. This has happened to me, today.

I’ve been making a web directory. But, I keep changing my mind about details, adjusting for new ideas and just generally fumbling around – knowing what I want but not getting it done.

Then, while looking at another site, I understood that I’ve been misleading myself. I don’t want a web directory, I want an online advertising agency. I want to be my own public relations business, online.

The funny thing is… although I feel like a fraud, I actually do have the background for it. Corporate Communications (my college education) included PR, writing and publishing. In actual experience I have been online since 1996 building my own sites, maintaining, managing, promoting, writing and publishing other sites. I’ve been doing it all, all along. But, mostly for myself or as a contracted employee (contributor) for others.

Am I rushing into this? Quite likely, I tend to jump in when I think I have a good idea, before I have the plan all sorted out.

But, it does feel right. It is what I’ve been trying to build without really putting a label on it.

From Entrepreneur:

Online Advertising Agency

Startup Costs: Under $2,000
Home Based: Can be operated from home.
Part Time: Can be operated part-time.
Franchises Available? No
Online Operation? Yes

Not only will you be providing a valuable service for site visitors, but you will also be establishing your own potentially successful business. The business concept is very straightforward. Start by designing a website that features information about various advertising mediums including rates, contact information and any special promotions or discounts in terms of advertising rates. Business owners who visit the site simply locate the type of advertising that suits their marketing program and budgets. Income is earned by charging the advertising companies a fee to be listed on the site, as well as by selling advertising space featured on the site.

I think I have start up costs covered, one way or another. I know how to put things together, free, online. I’ve been working that way for twenty years.

Resources for Starting an Online Advertising Agency:

I’d start with an ad exchange. I already have all the links saved to become a directory. This would be a simple way to build the directory, see which sites want to be part of exchanging ads (which would help me eliminate those who are not active, don’t want to mess with code to make ads for themselves, etc.). The sites which want to exchange ads would have a fancier spot in the directory of links. I can give them an image, a larger description, and so on. All of that I can do with what I have now.

The next step would be finding outside advertisers from related businesses which would pay for ads (without being part of the ad exchange network). I’m not really confident/ bold when it comes to approaching people to ask for anything, but it could be done. I might even find someone to help me at that point.

That’s how I see it, for myself.

I do have the niche – urban exploration.

I have found a few ad exchange software possibilities, for free, just having a quick look this afternoon. I may be missing something but I am wondering where the people at Entrepreneur found a need for $2,000 start up costs? I guess I will find out along the way.

Software (RTB – Real-Time Bidder):

Are you a Default Font Sort of Person?

Is there a poodle font? Wouldn’t that be great for someone working as a dog groomer, or breeder of poodles?

These are the things which come into my brain while I’m waking up in the morning, this morning. Then I thought it’s a shame people have so few occasions to write anything by hand now. I don’t own a mobile phone but I’m not writing out many things, leaving notes (hand written) for anyone, etc. We send email, or text which is just email sent via a phone you spend an extra whack of dough on each month. (I don’t).

Are you still using the default font?

Anyway, then I wondered how many people with mobile phones have changed their font from the default which came with the phone. We used to show personality, mood, creativeness, with our hand writing. That’s pretty much gone, retired even from being taught in schools. So, do people pick a font to suit them or just use the same font as everyone else?

I picked the font for this site. It’s easy to read, available in web browsers (and your phones, etc). I wouldn’t say it shows my personality or creativeness, but this is a site for people to read, easily. Function had to come first.

However, on a personal site or phone… what does your font say about you?

If that gets you thinking start by seeing if you can change your font on your phone. If not, talk to your phone provider of choice and get something done about that.

poodlefont

Source: dafont- The Poodle Lover font and take a look at the Poodle Doodles font there too.

poodletail

Source: MyFonts – The Poodle Tails font.

Blogger Auto Poster did not Work

This one did not work. Set up was not right some how. But, not a loss because I do have Open Live Writer which does work to post to all my Blogger Blogspot sites. Not an auto poster, but I can build a post, keep it in draft and then publish it to Blogger without opening another window to the Blogger blog/ site.

Do you do anything with old (or current) Blogger blogs?


Source: Blogger auto poster – Home

Found an Auto Post for WordPress

I just found this and I’m hoping it will work. There are times I would like to find something new to post about. I have seen other auto posting software but it tends to be very outdated, or not free. I’ve paid for Curation Suite but I don’t really get as much out of it as I thought I would. This looks simpler, and that’s a big plus for me.

Capture
Source: WordPress Auto Poster Download

An ISSN Number for your Blog?

CaptureSource: ISSN Canada – Library and Archives Canada

ISSN for Weblogs – Joe Clark at fawny.org

ISSN.org – The ISSN for electronic media

Would you get an ISSN number? I’m thinking I won’t. I just don’t post a lot of long articles. I see some sites which are very in depth about their topic and I can see an ISSN being good in that case. What do you think?

Relying on Dead Accounts for a Subscriber Base

We rely on dead accounts. Dead or dud accounts should be clutter but they aren’t really. Instead they add to our numbers, and we like numbers as statistics we can see and measure. But, they aren’t all that reliable, or honest.

Twitter followers, Facebook friends, mailing list and newsletter subscribers… if you had to audit your subscriber list would you have even a quarter of those subscribers? A quarter was actually being nice. It is far more likely your subscribers and followers would reduce down to a very small fraction of those currently on your list. But, web publishers don’t yet have to face subscriber audits. I worked in the circulation department of a magazine, a print magazine. Audits were a reality there. Print magazines have to verify their subscriber lists, the people on them have to be real and currently getting the magazine. Advertisers really like having that kind of data when they consider spending their money.

So far the web is different, generally.

As a web publisher are you satisfied with that?

Do you care how many of your followers, friends and subscribers are actually real people (and maybe reading your newsletter too)? You don’t have to care. You can just ignore the whole thing. It’s nice to say you have thousands of subscribers rather than audit it down to a handful.

About once a year I take an axe to my Twitter account. I’m not ruthless about it. I leave some accounts which don’t look very active and probably don’t really care what I’m posting, or if I’m posting. But, I do set limits. It’s a Twitter audit where I only have to please myself.

  • I stop following accounts which have not had a post in a year.
  • I stop following an assortment of accounts which never followed me back. This is not a petty thing – I just don’t see the point in trying to reach out to someone who doesn’t want to listen to me. (Many of those who don’t follow back are just follow-me-back accounts who love having big numbers of followers but long ago deleted you from their own list of followed accounts).
  • I also delete accounts which have nothing to say. If the last half dozen or so posts are all re-posted links… I don’t want to follow an automated account.

I know I still have a lot of accounts which are dud and dead accounts in some way. But, I leave them because it is nice to have some numbers. I’m not immune to that game.

I don’t run a newsletter because I know just how fast I can build a subscriber base – of bots, spammers and dud accounts. Thanks for nothing. I miss running a newsletter. I had a few over the years online. My best was called InkSplatters, for writers.

If you had to audit your followers and subscribers how would it go? Could you be brave and do it or is it just too nice to go along and pretend all those numbers are real?

Some day you may have to prove them. I don’t think digital media will be left to make claims of thousands of subscribers they don’t really have for much longer. At least not sites which want advertisers to pay them for their space.

Reverse Guest Blogging

Have you tried asking people to write for your site, as contributors (free/ contributed writers)? It’s complicated. We don’t feel good about asking for free content. But, there are good reasons to write for another site, even if you aren’t paid in dollars, or cents.

  • Building contacts
  • Becoming an authority
  • Attracting new readers

If you write for another site (as contributed content) make sure you get an author profile with links to your own sites and a little write up about who you are and what you do.

If you want to find writers for your site make sure you set the terms clearly. Don’t leave them expecting to be paid and hope they won’t notice or make an issue out of it. Tell them about your site and your readers. Interest them in what you do. Talk about your future goals but keep it short until they ask for more information. When you request a guest/ contributed post from them think about how you would like to be approached yourself and be sincere.

How Does Reverse Guest Blogging Work?

To make reverse guest blogging work for you, you’re going to need a plan. There are essentially three steps:

Figure out what you want out of a guest contributor. How often do you want them to contribute? Is there a particular subject you want discussed? Who is going to be in charge of managing this relationship?

Make a list of all the authors you may want to feature. After you make a list, consider doing a few searches to find other writes who you aren’t familiar with.

Go out and try to connect with those authors and talk with them about this opportunity.

If you can’t get the authors you had originally wanted, don’t get discouraged. Figure out who they are connected with (possibly other writers on that blog) and do your outreach there to try and make yourself known.

After all, it’s important that you and your blog are something the author knows as much as it is the other way around.

via Reverse Guest Blogging Will be Huge in 2014: How it Works.

Since 2000… Can you Tell

This is a screen capture from a therapy clinic in Ontario. I’ve never seen anyone put a happy couple photo up like this. I think it’s a great idea for a small business, especially something intimate like a therapist. I’m posting about it for the people who work in web publishing and for the writers…

since2000

What story could you tell about this couple from their photos? Are they a happy couple? What does the body language look like to you? How have the years since 2000 been for them? What hardships and great events have they come through, together still?
Source: Newmarket Massage Therapy Clinic – Newmarket

The Best Contact Page

As an editor/ site reviewer at dmoz I’ve seen a lot of sites. Today I found what may be my favourite ever contact page on a site. Here is the screenshot. Notice how simple it is to know where they are located. I like the city name as a header before each physical address too. Even if there were only one location, it sets it off very nicely. I like the map, big and easily read. Plain, simple and tidy – really nice.

Above this is the header with the company name, phone number and navbar.

If you have a business site, consider this a great template for your contact page.
best contact page
Source: Celco