This is a screen capture from a therapy clinic in Ontario. I've never seen anyone put a happy couple photo up like this. I think it's a great idea for a small business, especially something intimate like a therapist. I'm posting about it for the people who work in web publishing and for the writers... What story could you tell about this couple from their photos? Are they a happy couple? What does the body language look like to you? How have the years since 2000 been for them? What hardships and great events have they come through, together still? Source: Newmarket Massage Therapy Clinic - Newmarket
Category: "Web Publishing"
The old blog was formatted with posts by date, that was when the freshness of the post mattered. The most recent data was most important. It still works for some sites, like a news feed. Now, more sites are about content, content curation specifically. The date is still part of that, but not the focus. (Note: I'm not for removing dates from posts because I want to know the post I'm reading isn't years old or no longer relevant). It's time sites were content focused, not date focused. Put your content first and show your posts in the format of an article directory. Sort them by topic and subtopic. Show them that way on your main site. Save people from searching your site for relevant content, bring it to the top for them instead. Not every site still adds search and this is a mistake if your posts are organized by date first and category in the sidebar, maybe. You are leaving people to find information from your site in a hit and miss way. Why? Isn't the point of your site to provide information and resources? Every site should have a claim to fame, tell people who you are and why you are a resource in your niche or topic. Then comes the actual information, or the product you are selling. Make it easy for people to get there. Article directories were on the right track but it's not about syndicating your content to other sites or bringing in other people to speak for you. Speak up for yourself. Source: Article Marketing: Why I’m Starting My Own Article Directory . . . and You Should Too | Inkwell Editorial : Inkwell Editorial There are good points in here, things I have been thinking myself. But, not for an article directory of content from other people but my own. The best two points from this post (link above) are controlling your own content and how it is shown (if it is shown at all) and showcasing your content to build your own authority in the topic. Of the two I think building your own authority in your niche is the most important. Share links but stop giving your content away for free.
Make your site content focused by curating your own content.
Source: Can we save the open web? | Dries Buytaert
My comment:I remember pre-Google. The Internet began shrinking when business became involved. Personal and hobby sites, especially those on Blogger or GeoCities were sneered at. Web mail for email became a reason to block or ban people. Funny how that attitude never seemed to touch GMail. AOL began the filtered Internet. If AOL was your ISP you didn't get on the Internet and see everything as everyone else did. AOL blocked and filtered the user experience to suit themselves. Now AOL is seldom heard of. I assume they were swallowed up by some other company. I miss the Internet before social media. Though I do like Twitter, most of the rest are clutter, popularity contests and marketing extravaganzas where no one is really listening any more. Fifteen years ago we had blocks for pop up ads and frames. Now pop ups are back and almost no one gets into a ranting fit about them. Ironically, I wasn't bothered much by them the first time around. But they really do bug me now. Especially those which descend as soon as you move your mouse to your browser bar. There are far less personal or hobby sites now. People want to use information to make a buck. That's not terrible but it does make everything less trustworthy. I review sites with dmoz, still. I see a lot of garbage. The interesting thing is noting how the garbage has changed over the years. There are always new schemes cropping up. Some good sites get drowned out just because they are personal sites, don't look sleek and professional. Marketing, content selling and so on isn't a bad thing, so much. I think it's more an issue of intentions. Too many sites are focused on SEO, keywords, marketing and they have forgotten people. Not so different with business, retail, commercial offline. Customer service is something they promote but don't really care about. (I worked as a department store cashier, I heard all the pep talks in between being told how to sell/ market and smile). Meanwhile customer service people are paid minimum wage, like a lot of sales people. The Internet could hardly avoid this same phoniness. I hope they can find a balance, but I don't think we will ever get there. Twenty years ago people came online for different reasons. It really was social then. The Internet was about communication with IRC, BBS, etc. How many of those are still active - spam doesn't count as activity. Now we have social media but it is flooded with marketing. Facebook is full of meaningless games built to scam people in small cash amounts over time, addicting, like gambling but legal. I don't think we can get back what the Internet was, it doesn't even have the atmosphere of being friendly any more. It's a business, impersonal but with a smile.
As an editor/ site reviewer at dmoz I've seen a lot of sites. Today I found what may be my favourite ever contact page on a site. Here is the screenshot. Notice how simple it is to know where they are located. I like the city name as a header before each physical address too. Even if there were only one location, it sets it off very nicely. I like the map, big and easily read. Plain, simple and tidy - really nice. Above this is the header with the company name, phone number and navbar. If you have a business site, consider this a great template for your contact page. Source: Celco
The problem with joining other sites and networks is the time and energy required to get anything out of being a part of the network. I only have so much quota of social energy and then its gone. I can smile and nod but that takes my time, and patience and kind of belittles me. I'm able to fake having patience to the point where even I believe me. But, I know I really have almost none at all. Anyway, back to the point, joining social and professional groups, networks and associations. I often think I'd like to be a member. I read the member benefits and think I'd like that. But, in actual practice, it just never works out for me. I lack the energy to be social enough to really get far in a community. A loner type never works out in a community unless they somehow own or founded the community and have others to do the actual social part. Knowing this about myself I am making a late New Year's resolution and unjoining several communities and groups which I'm not really gaining anything from. They feel like a drain on me. I can't support them with the little social energy and patience I have. What about you? Are you a good socializer? Do you love being part of a community and find your place in one? Or, are you quiet and never seem to quite find the time and energy to really join or do much to take part? Remember, you have to decide what sustains you and what you sustain. Keep it balanced!