This post about building authority online is good for beginning bloggers but also those who have burnt out and want to try again. Do try again. Don’t expect instant success.
Step 1: Narrow your focus.
Step 2: Stop reading just blog posts.
Step 3: Write authoritative articles.
- Answer specific questions.
- Quote other authorities in your industry.
- Don’t be afraid to take a contrarian view.
- Use stats and detailed case studies to add substance.
- Repeat your ideas.
Step 4: Build an Audience.
Step 5: Build a Fan Club.
Real authorities solve their audience’s problems. Consistently. Repeatedly.
That’s why people listen to them. And spread their ideas.
If you start with the first three steps you’re on the right track. Work on building an audience and fans once you have a body of work to present to them. It’s not true that once you build it they will come. You do have to reach out there and let people know you are there. Too much information overload with repetitive and sub-standard content has created a lot of stuff no one wants to read. So, you do need to shine your own light to help people find you and show them you actually have something worth the visit to your site.
Narrowing your focus or deciding on a niche is not as easy as it seems. I have so much I want to find out more about and then so much to share once I do get information and resources. I end up being all over the place when it comes to my niche and focus. There is also the problem of spreading yourself too thin and burning out. So, getting and keeping a focus early on is good for your site, your authority and yourself. It gives you authority and keeps it all sustainable.
Reading just blog posts for our information and sources for interviews does limit us. Don’t forget there is a lot you can do offline, contact local people directly, read books from before the Internet and find information which hasn’t made it out of print books yet. Build a history of information with various sources – that is the area to grow and evolve and find contacts in which will also give you knowledge to share.
Writing articles we tend to fall into standard post formats and get comfortable there. Evolve with post style to have variety in your niche. Read about other post formats and when you read other blogs look at what they do and think about your own reactions to it. What kind of posts work best for you as a reader in your niche? Use this research about post style when you write your own blog.