Ad Blocking May Change the Way the Web Works

The open web was around before advertising and SEO and the commercially focused web. The open web was not based on making a buck by turning the web into a spam pool.

If advertisers want my attention they can find a better way to get it than aggravating me to the point where I block their ads!

But, it’s so much easier for them to keep on spamming. Using sneaky, under-handed and aggressive tactics treats people like robots. No one wants unavoidable advertising, running on bloated software, forced on them over and over and over. Why do you think people go ad blind? Part desensitization and part self preservation, ad blindness keeps people from getting spam overload.

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PageFair chief executive and co-founder Sean Blanchfield, said: “With ad blocking going mobile, there‚Äôs an eminent threat that the business model that has supported the open web for two decades is going to collapse.”

Source: The impact of ad blocking set to hit $41bn | The Drum

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