I found a site asking Starbucks to add reading clubs/ books to their coffee shops. I think this is backwards. The book sellers need to bring in coffee, not the other way around. Coffee shops don’t have enough seating to really want a group of people hanging around and taking up space.
Smarter for a retail book seller to provide the coffee, books and space. Why don’t they evolve a room for public events? Make it cosy and enclose it (with glass doors to keep out sound but leave everyone a view). The store could promote the local book clubs. Offer members a discount on whatever the upcoming book is (and make sure they have it in stock ahead of time too).
The big chain book stores here (in Ontario) do have a coffee shop attached to them, a Starbucks. But, they don’t go the extra step of giving it a local group appeal. There isn’t enough seating and people are discouraged about shopping between the stores, due to theft, vandalism and accidents.
What do you think?