In a nutshell, content curation is about gathering information, formatting it and adding your own editorial, comments, or something to it. The point is, you add something to the collection of information. This is what makes it curation instead of just a collection. It is a planned collection, with a purpose and information to (at least) explain why the information was collected, a point to it all.
Five types of content curation:
Aggregation – Aggregation can be a top ten list. Often information collected this way uses software of one kind of another. Too many people pull together information this way and dump it in a pile, without adding anything to it. Don’t do it this way. Add something of value to the collection of information. You could just explain why or how you collected the information.
Distillation – Planning a collection involves deciding what is and is not important or relevant enough. Taking a collection of information and filtering through it for the best resources helps build a better resource. Likely your readers could search Google themselves, so planning and condensing information, with your own added thoughts, saves readers time and gives them better insights.
Elevation – Adding something to a collection of information to make sense of it all. This could be in how you present the information, the formatting, or information you add to make the collection of information a resource for readers.
Mashups – A combination of anything and everything with a less organized format/ presentation. The real point to a mashup is the information you bring to it yourself. The resources are quoted but the real point of the curated collection are your own thoughts, opinions, discoveries, reviews and etc.
Chronology – Information presented in order of timelines, presented by date from start to finish or from the end result going back to how it all began. This requires research and filtering and planning the format. Keep it tidy, easy to read and navigate.
Can you think of other styles or types of content curation?
The old blog was formatted with posts by date, that was when the freshness of the post mattered. The most recent data was most important. It still works for some sites, like a news feed.
Now, more sites are about content, content curation specifically. The date is still part of that, but not the focus. (Note: I’m not for removing dates from posts because I want to know the post I’m reading isn’t years old or no longer relevant).
It’s time sites were content focused, not date focused.
Put your content first and show your posts in the format of an article directory. Sort them by topic and subtopic. Show them that way on your main site. Save people from searching your site for relevant content, bring it to the top for them instead.
Not every site still adds search and this is a mistake if your posts are organized by date first and category in the sidebar, maybe. You are leaving people to find information from your site in a hit and miss way. Why? Isn’t the point of your site to provide information and resources? Every site should have a claim to fame, tell people who you are and why you are a resource in your niche or topic. Then comes the actual information, or the product you are selling. Make it easy for people to get there. Article directories were on the right track but it’s not about syndicating your content to other sites or bringing in other people to speak for you. Speak up for yourself.
Source: Article Marketing: Why I’m Starting My Own Article Directory . . . and You Should Too | Inkwell Editorial : Inkwell Editorial
There are good points in here, things I have been thinking myself. But, not for an article directory of content from other people but my own.
The best two points from this post (link above) are controlling your own content and how it is shown (if it is shown at all) and showcasing your content to build your own authority in the topic.
Of the two I think building your own authority in your niche is the most important. Share links but stop giving your content away for free.
Make your site content focused by curating your own content.
The first two points are the best, I think.
A niche has a better chance these days. Think content curation. Actually, think content curation for the second point too. You should build more than a bundle of links. Content curation is about showcasing great links and adding more to them. Create a whole package presentation around the niche. Don’t stop at listing sites.
Write about the niche. This could be interviews with the very people who run the sites you want to list in the directory. How smart is that? Not only are you building your authority, learning more about the niche but you are far more likely to sell links (or make money from ads) if you have something people actually want and can’t find elsewhere.
- Start with a Niche – Find a topic you’re seriously passionate about, from birds to routers to online clothing merchants.
- Don’t Just Make a Directory – Put great content about your subject on the site: blog posts, articles, tools, resource lists, charts, diagrams, investigative journalism, etc.
- Offer to Review Sites in Your Niche – But, for goodness sake, only include them if you’d really, honestly endorse them.
- Provide a Reason Why They’re Listed – Imagine a fellow hobbyist or researcher in your topic of interest in real life – if you couldn’t sit down with that person at a table and show them on your laptop why you included a particular site, DON’T include it.
- Don’t Offer Gimmicks or Link Juice – Offer listings on a site that real people who are really interested in your topic read and use and enjoy. If you start down the path of selling links for search engine value, you’ve lost your way. It can always be a secret side benefit, and plenty of folks who’ll come to you for links will be thinking about it, but if you want to be truly immune to any future penalties or devaluations, you can’t make it a focus.
Source: What Makes a Good Web Directory, and Why Google Penalized Dozens of Bad Ones – Moz
I’m using a few plugins I especially like for content curating in my WordPress sites. I had been working (and still am) with web based content curation but I would rather put all that time and content into my own sites than another. (You never know when one of those sites will make big changes, like closing down entirely). One of the projects I’m working on is to focus and sort my RSS feeds. I had over 1,000 but it is down to almost 300 now. That helps with finding content I want to post more about.
Other than testing RSS feed readers, I’ve been trying every content curation WordPress plugin I can find. Some have been trouble, some just didn’t have enough. But, one has been exceptional!
- PressForward – A lot of features. Don’t judge by looks – this is a stand alone content curation system for WordPress. It’s also free and I have not found any problems running it several months now. In addition to the bookmarklet for nominating links you can create a post around later – you can collect feeds and read them from your own site and create posts around whatever turns up in the list. I continue to find more ways to use this plugin as I spend time working with it.
- Link Roundups – A simple form of content curation. Created to collect links for roundup posts but you can use the bookmarklet to save links, add them to a post and do what you like from there.
- PressThis – You can find this in WordPress. No plugin is needed. But, PressForward has additional features.
I’ve begun trying Curated Search. The features look great but I haven’t given it the test of time yet.
What have you tested and found to be great for content curation in WordPress?
Find more WordPress news and plugins: WordPress Adventures and Exploring | Scoop.it