Content Curation with Scoop.it

This was originally posted to HubPages in 2012. Moved it from thereĀ becauseĀ it wasn’t being read.

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Content curation is all about finding great links and resources to share with others interested in your topic/ niche. The great thing is creating a resource which give credit and promotion to great sites and knowing you are getting them the readers they want. Directed traffic. Also, for your own benefit, you build yourself as an authority on the topic you curate the content for.

There is limited customization you can use to decorate or fix up your topic on Scoop.it. If you use a paid account, of course, you have more options.

Scoop.it does let you export your topic as a widget which works well in your blog’s sidebar if you want to promote it and get traffic to your Scoop.it topic.

See my topic – Creative Writing Inspiration on Scoop.it as an example.

Update: Since I originally wrote this, Scoop.it has begun offering their content curators the ability to send newsletters out for each of their topics on the network. There is a new mobile app too. Take a look.

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How to Use Scoop.it

There are a few elements to creating the post (once you have found the link you want to add):

The image which is posted with the link.

You don’t want to post an image which is not relevant to the post. Don’t post whatever image comes up first and leave it like that. You won’t build yourself up as an authority by being sloppy or careless.

When you use Scoop.it you are able to add an image of your own choosing. So anything you cut and paste or even create yourself can be used. If I am not happy with the images to choose from I will use screen capture and take a quick capture of the site’s logo, part of the header, something to identify the link.

Also, whatever image you use is going to be a big factor in whether the link gets noticed and then clicked. Keep that in mind. The image is making a first impression.

Next up, the title of the link you are posting.

Don’t ignore the title. Scoop.it gives you a title taken from the HTML code on the site you’re linking to. But, not all titles are just fine right out of the box this way. Adjust them. You might even go all out and rewrite them to something your readers will be more likely to want to read.

Then comes the description.

I admit I get lazy at this point, probably more often than I should. If my title and the image are working I think that is enough. Most of the time. People are mainly going to notice the image and then the title to see what the image is actually about. So, a description is extra.

However, a description can be a nice extra. I will use “” and quote something from the post I’m linking to. Or, I might write a quick blurb about why I’m linking to that post. Something about my first impression or an idea I got from it.

Don’t forget to add tags/ keywords.

Scoop.it has the option to add keywords to each link. I leave it up to you to decide how valid this is compare to the extra time and effort it takes to forever be typing in the same words. This is one thing which doesn’t work for me at Scoop.it. I wish they would let the content curators set their keywords and have them posted automatically. Then, it would just be a matter of changing them if necessary, for individual links.

We already use a niche/ topic/ category to add the links/ posts we are linking to. So the topic is set and keywords could be set along with it. This would save some extra steps which seem pretty unnecessary to me.

With Scoop.it you can click where you want to share the link as you post it.

Pick your poison… Twitter, Facebook, etc.

Before you actually click on Publish, make sure you have set the category your link is being curated to on Scoop.it.

But, if you do send a link to the wrong place you can go back and edit it. Rescoop the link to the right category and then delete the one which was sent to the wrong one. No disaster to fix a little mistake but getting it right the first time will save you from opening another window on your web browser. I’m always using the bookmarklet in my toolbar when I curate content for Scoop.it, so I don’t have to go to the Scoop.it site to add content, I can just keep cruising along and find more.

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