I found a blog, Dime Store Chic, had a lot of fun reading several posts, reposted a few of them. Then it came time to decide to keep the link bookmarked, follow on Twitter, like on Facebook and join on Google+. If I like a blog I always follow it with whichever social media they seem most active on, or add the link to my collection of links so I can find it again.
I picked Twitter first because it’s the one I like, it’s active and I can get a quick look at what people are doing now, today even. This is what I found:
Would you follow this Twitter account? I doubt it. First of all, the first impression is dull and all just automated links back to her own posts. Second impression, I noticed there isn’t even a link to her own blog in the Twitter profile. So she is really hurting herself without knowing it. Can you tell the name of her blog from anything here? No. No link and not even a name to tell you what it is about. All I see are links with no personality.
Maybe she doesn’t like Twitter. Maybe she finds it confusing or too much to deal with. So, why have the account at all then? Would it be better to have this account or none at all? I think none at all would be better than this. We can’t all be experts at everything, or find time to maintain every least aspect of web publishing. So, pick and choose what you can and will do. If you don’t have time to do more than stick up an automated feed on Twitter, just skip it and save making that first impression blunder. Leave Twitter until you have time, or help to figure it out.
Moving on to her Pinterest account. I don’t pick Pinterest to follow people usually. But, I thought here she would make a better impression. She has a lot of images on her blog after all. But… no. There are six boards created on her Pinterest profile. Four are blank, empty. Only one is active with over 170 pins. If she took down the dead end Pinterest boards her account would not look so abandoned.
Google+ and Facebook were dead ends too. That’s four for four. I was actually disappointed because I liked her blog enough that I would have followed at least one of her social media accounts. Instead I wondered if I had found an old blog. I went back to check and her latest post is this month, this year.
I am not writing this to pick on one person because she is not the only one who sets up social media accounts, promotes them on their site and then leaves them as dead ends for readers to find.
I think they just don’t understand how to use social media, or don’t have the time or don’t really want to be that involved in it. So, stick to just a blog then. Don’t set up these dead ends at all. Ignore people who say you MUST have Twitter, Facebook, Pinterest and so on. If you don’t really want to create and maintain social media leave it off your profile if you can’t, won’t or don’t maintain them.