Writing guests posts was an excellent way to have someone else give a voice to your blog and be able to take a day off from writing something yourself. it also let new writers break into new blogs, new topics and get some attention/ promotion for their own sites in return. But, like so many other things, guest posting has had it’s boom of activity and now the spammers have busted it.
Now when you get requests to write a guest post for your blog it is very likely a spammer who has found guest posting as a great new way to get his ad for free. What a neat trick. Instead of offering to pay, pretending to do a link exchange or anything else that would require a lot more thinking and planning, the spammer just offers to do a guest post where he/ she adds all their links in the post itself as well as the writer profile at the end of the post. What a swell freebie! I don’t blame them for latching on and sucking up this one as quickly as they have. It was everything they wanted on a platter.
For me it was not everything I wanted. Closer to nothing I wanted. First, if you accept a guest post you have to read it, edit it (though the spammers have made sure the post is well written you may still need to change some HTML for bold tags where you don’t want them, etc.). You also have to reformat it to fit your blog. Usually this means I go through the end of every line and take out the carriage returns. This way it will wrap itself into the space it’s given.
Then I check the links in the post. Where do they actually go to? But, don’t stop there. Check the HTML of the links and the rest of the post. Do you see anything out of the ordinary, suspicious? Any extra code at all should be considered suspicious and be deleted. The only HTML you should allow is the standard for adding a clickable link. If you don’t know what the code is, you should learn it.
Once you’ve got that far you can post the guest post, if you decide to do so. But, was it worth it? Is the content anything new and interesting or is it mainly the same old same old stuff regurgitated again? Does it just cover basic stuff? Could you have written something else more interesting, unique and personal yourself? Yes. You could have. So, what is the point of the guest post. Does it bring you new readers? Does it interest your current readers? Does it even at least give you the day off from making a post? No. You didn’t write it but you still had to spend time making it work, checking it.
To top it off, the links you’re posting are links they could have paid you to post. I get paid to post text links, a yearly rate. They base it on the PR your blog has, but the amount is decent enough. If they can get a guest post however, they get their links posted for free and they keep them up for as long as your blog stays online. After all, you aren’t likely to go back and delete the guest post. But, you could deactivate the links. You have no contract for the guest post. So this would be up to you and what you feel is fair.
Guest posts just aren’t the way to go any more. They’ve had their time and now they are abused by spammers as are so many other ideas which were great in their time. Spammers pollute absolutely.