I’ve seen the term hyperlocal come up three times lately. I decided to spend some time to find out what it is exactly and how it is being used.
Of course, Wikipedia comes up first in the results I get from Google. : Hyperlocal –
refers to the emergent ecology of data (including textual content), aggregators, publication mechanism and user interactions and behaviours which centre on a resident of a location and the business of being a resident. Hyperlocal content, often referred to as hyperlocal news, is characterized by three major elements. Firstly, it refers to entities and events that are located within a well defined, community scale area. Secondly, it is intended primarily for consumption by residents of that area. Thirdly, it is created by a resident of the location (but this last point is discussed because for example a photo can be hyperlocal but not locally produced).
Hyperlocal World – Developments in news, people and the first law of geography.
HyperlocalBlogger.com – Tips and discussion for local bloggers.
Hyperlocal 101 – Tools and technique for the hyperlocal revolution.
Blog TO is a hyperlocal news blog from Toronto. It comes from a network, Freshdaily.ca (site is not up).
Other hyperlocal blog networks:
- Your Community Blog
- Freshdaily – a Canadian network
- Hyperlocal – a UK network
- WikiCity Project – a US network
- Spotted by Locals
- Hello Metro
- Growth Spur
Individual hyperlocal content blogs:
- Next Door Media – Seattle, US.
- West Hill News – A Toronto suburb.
- The Secret Waterford Gazette – Waterford, Ireland
- Gold River Buzz – Gold River, BC.
- Buffalo Dave – Buffalo, US.
- London SE1 – London, UK.
If hyperlocal blogging is interesting you take a look at TwitterLocal, which gives you a Twitter feed by location and LocalTweeps which is a directory built with zip codes. Also, look for blog directories based on regional locations, each blog you find there is a possible source of news and events locally. You may find other locals to post their perspectives, advertising, photos and news stories on your hyperlocal blog. Of course everything local is a marketing/ promotion resource for a hyperlocal blog. You don’t need to be in to top rank of international lists for blogs, keep your focus on local in every way.
The links for networks and especially those for individual hyperlocal blogs are just a few I found when I went looking. There are masses of sites once you know what to look for. Some don’t use the term hyperlocal, they may call themselves citizen journalists, or maybe cell journalists.