Reverse Guest Blogging

Have you tried asking people to write for your site, as contributors (free/ contributed writers)? It’s complicated. We don’t feel good about asking for free content. But, there are good reasons to write for another site, even if you aren’t paid in dollars, or cents.

  • Building contacts
  • Becoming an authority
  • Attracting new readers

If you write for another site (as contributed content) make sure you get an author profile with links to your own sites and a little write up about who you are and what you do.

If you want to find writers for your site make sure you set the terms clearly. Don’t leave them expecting to be paid and hope they won’t notice or make an issue out of it. Tell them about your site and your readers. Interest them in what you do. Talk about your future goals but keep it short until they ask for more information. When you request a guest/ contributed post from them think about how you would like to be approached yourself and be sincere.

How Does Reverse Guest Blogging Work?

To make reverse guest blogging work for you, you’re going to need a plan. There are essentially three steps:

Figure out what you want out of a guest contributor. How often do you want them to contribute? Is there a particular subject you want discussed? Who is going to be in charge of managing this relationship?

Make a list of all the authors you may want to feature. After you make a list, consider doing a few searches to find other writes who you aren’t familiar with.

Go out and try to connect with those authors and talk with them about this opportunity.

If you can’t get the authors you had originally wanted, don’t get discouraged. Figure out who they are connected with (possibly other writers on that blog) and do your outreach there to try and make yourself known.

After all, it’s important that you and your blog are something the author knows as much as it is the other way around.

via Reverse Guest Blogging Will be Huge in 2014: How it Works.

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