Selling Ad Space with WordPress Plugins

The goal was to find a WordPress plugin which would let me sell ad space on my site, paid ads through PayPal.

Although I did not find one plugin which accomplishes everything… I do have some reviews for you.

The Easy Ad Plugins

Two very simple plugins which worked were WP125 and WPX Affiliate Manager. Both of these were simple to set up and you could have ads in your sidebar within an hour. (Your own ads or those of friends are good to start with). Both of these use ads which are 125 x 125 images and a link to the site. WP125 gives you more features and choices such as setting ads to display randomly or in order. Neither of these has anything to do with PayPal. But, almost none of the plugins I have reviewed here included getting payments.

Note: I used WP125 several months on one site. So of all these, it is the most well tested and the one I would rate my second favourite. One thing I especially like about WP125 is that I can upload images directly rather than typing in a link to the file I manually uploaded into the Media Library, or elsewhere.

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The Other Three

I tested all these next three but did not keep them around long. Simple Ads Manager loaded with an error message so I deactivated it without any testing. MyAdManager says it works with PayPal, but I didn’t get that far in the testing of it. Meks Easy Ads Widget was interesting but the settings are all in the widget, not in the admin. So, I didn’t see how I could keep track of the ads and how they were doing on my site.

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The One I Kept…

datafeedr ads pluginThe plugin I have switched to from WP125 is Datafeedr (Ads by Datafeedr.com).

First, it is not a plugin you need to sign up for their service to use. That is one of the things I don’t like to do. I’d rather keep as much as I can at my own site and avoid relying on another site to still be there.

Another good thing about Datafeedr are the support videos. Need some help figuring out the set up? There are several video tutorials to help you get started and go from there.

Datafeeder lets you choose text ads or image ads. You can choose sizes, add code, pretty much anything – because you add the code and the image into WordPress just like making a blog post. Simple. Don’t forget to add the link along with the image when you upload it to the Media Library. Text ads can be bolded, linked, etc.

When you add new ads you can sort them into groups. This makes it much easier to find your images again to update or delete them when the ad expires. You can set ads to expire at a specific date or limit them to a number of impressions before they expire. Or, set no limits at all, just a start date if you don’t want the ad to expire.

Choose to place your ads in the sidebar or footer widgets but you can also place them in your posts or pages too. Just add the automatically generated shortcode to widgets or posts. Choose which ads and how many you want to be included.

The only thing missing for me is the ability to accept payments for the ad space. But, I will look into that next. For now I’m the only one with ads on my sites. My next project in running ads will be to set up ads for other sites (free ads for friends). After that I can tackle the finer points of seeking paying ads.

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