Yahoo! is phasing out their Profiles. You can’t look up someone else and, I couldn’t even find my own to see what I had written about myself. (Though Yahoo! recommends I save anything in my “About Me” and “My Interests”, I can’t even get my profile to load up at all).
I thought I would look up my Yahoo Avatar but that put me back on the “Going Away” page for Profiles. So, it seems the Avatars are also going away.
Maybe Yahoo is using logic in removing things which have not been greatly used. But, I think they have it wrong.
Why not bring the Yahoo Profiles and Avatars into the new world of social media instead?
Connect Profiles and Avatars to Tumblr and Flickr. How much more colourful and interesting they could have made those sites/ services with the addition of the Avatars and an expanded profile. Yahoo Profiles (with it’s long running database of users) could have rivalled About.me for giving people a profile page to connect all your accounts and people in one place.
So why didn’t anyone at Yahoo do this?
I don’t know. But, it does seem Yahoo prefers to buy and then bail out on a lot of sites and services. There must be some business or marketing sense to it, I hope. I don’t see it. I do see what could have been wonderful as a web profile being lost instead. For no great reason other than taking the slow road to nowhere.
I looked at Yahoo Groups this week, just out of curiousity. At one time I ran email lists and newsletters through Yahoo Groups, when they were called something else and before then when they were MailCity and eGroups which were bought by Yahoo. But, the Groups are pretty silent now. Why aren’t bloggers using Yahoo Groups to run email lists? It’s free. It’s easy to set up and work with. It’s reliable… isn’t it? Hard to be sure when it looks so stagnant and neglected.
Why Yahoo!. Why?
I don’t want to see Yahoo! die. I’ve been watching them slip away for years though. No one seems to be excited about the possibilities any more. They almost seem content to slip into obscurity.