Home Staging as a Career

Home staging also known as home redesigning and real estate enhancement is about setting up a home to appeal to real estate buyers. The home staging service can be used by home builders, real estate agents or the individual home owner. Home staging is like public relations for the home selling market.

Home staging plays up the good features, adds some overall polish, curb appeal and downplays the less appealing or unattractive features. Unlike interior decorating, the home stager wants to make the house appeal to new buyers with all sorts of styles and preferences. Part of that is making the home neutral, removing signs of the current owner so that a new owner feels they could just step into the home and belong there right away.

Staging a home involves knowing current design styles and elements, organizing, decluttering, cleaning and repairs. Then you get into staging each room by rearranging furniture, adding accessories like paintings, flowers or throw pillows. Overall, the staging gives the home an ambience, including smell and other details people will take for granted or only notice when they are not done well. Before the job is done, the outside needs to be considered, the landscaping and the first impression the house gives before anyone even gets inside. The idea isn’t to go out and buy new furniture or begin a home renovation, instead home staging takes what is already there and makes it work.

The ups and downs of the real estate market are an important issue to anyone working in the housing industry, including those in home staging. Are homes selling? If sales are quick and easy a home stager will have to work harder to find clients or find those who really need the service. If home sales slow down there will be a demand for home staging, landscaping, renovating and other such services. If home sales trickle down there may be a bigger need for home staging services but the problem will be finding homes which are likely to sell and give the home stager credit for a job well done. In bad times home staging may not be the best career. Especially, if the home stager (trying to win a job or just be helpful) agrees to take payment when the house sells rather than when the job is done.

Resources:
The International Association of Home Staging Professionals
Professional Stagers Network Association
Canadian Certified Staging Professionals

Canoe.ca: Home Stagers Set the Scene

Home staging guru Barb Schwarz coined the term “home staging” from her background in theatre. The house, she reasons, is a stage upon which an ASP arranges the right props — furniture, artwork, sounds and scents — to engage an audience. The critics are the real estate agents and the audience is the buyers.

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About.com: Home Buying/Selling: Home Staging and Staging a House
Househunting.ca: Home Staging Mistakes