4. Use “deep captions”Studies have shown that image captions are consistently some of the most-read copy on a page. Try pairing a strong image with a “deep caption.”Deep captions are two to three sentences long. That’s long enough to intrigue your reader to dig into your whole article.
This was the most interesting point for me because I don’t use any captions. But, I do read them on other sites, especially when I’m skim reading. Most people are skim reading. I know it’s not just me any more. Ha! to those who laughed at me for admitting it back then. I was just an early adopter, yet again. Not that I promote skim reading as a good thing. There are times I’ve missed the relevant point due to skim reading. But, that is partially the fault of the writer. We should be writing for skim readers these days. We know most people are skimming, not reading your every word.
Write for the skimmers and maybe they will become readers.
Meanwhile… I’m going to think about writing captions. But, I’d have to add more images for that to work and I’ve been trying to skip the images unless they really have some relevance. As a skim reader and a web publisher, I’m really tired of images there for the sake of having an image with the post. I still think an image should be included in a post for a reason other than adding colour to your post. Otherwise you could just post a generic image with a link to your site.