You can hear the nay-sayers when it comes to web bookmarks and blogrolls. Not everything from the old, retro Internet has become obsolete.
Source: Modern SEO: The end of social bookmarking websites – BloggingConsult
But… are they right? Is keeping a list of your favourite links, the links you still visit to actually read, a bad idea? I don’t think so.
Of course, I try not to blog for SEO and Google in general. The very idea of doing all of this for a mindless machine is unappealing. Even if I don’t have many readers, or get feedback in comments or make fame and fortune through my sites… at least I’m doing something I really care about, my own way.
Back to the bookmarks!
People used to work at getting links from other sites. There were link exchanges, web rings and assorted other plans and schemes. Now Google put the scare into most people… duplicated content, too many links. etc. Google scares people because they want to be scared. In fact, Google works for us, the readers of blogs. Google wants us to find good content because then Google can sell more ads based on the people using Google and finding what they were looking for.
If we each keep a list of sites were really do like and find useful, we help our readers and we even help Google.
Each bookmark and blogroll link is a testimonial, a recommendation, from readers (real people, not machines).
I still look for a list of resources and links when I visit other sites. Isn’t that the point of visiting a niche site especially? You want to find information, resources and new ideas. Other resources are important.
Even if you have found a niche topic and you are the only resource there are still sideline resources, like supplies, maintenance and so on. Sidelines are great opportunities for you to run affiliate links for Amazon (for example) products/ books/ etc which you don’t offer yourself. Sidelines are a way to show readers you really know what you are writing about too. You can offer a complete package to readers of your site and keep them on your site by giving them all the information they need. Google will like you for it too.
Don’t think you can’t link to your competition either. You show confidence in doing so. Plus, you make yourself part of that group of well done, successful and popular sites in your topic or niche. Send a note to the other sites. Do not ask for a link exchange, be smart and offer them something they need: content and ideas. Interview them and post it to your site. Guest post (but make sure you have a great idea they really will want).
You can build your authority and readership with bookmarks and by having people bookmark you in return. But, the best are those who do it because they want to, not those done as an automated link exchange or some kind of deal about linking back.
Sincere recommendations and testimonials are the word of mouth you want people to hear. Blogrolls and bookmarks are not dead.