Twitter Becoming Polluted

How do you use Twitter? Is it a social thing, a marketing campaign, a networking scheme or a blog promotion gimmick for you? Are you gathering followers to actually talk to people or just to increase the range of your self spamming?

I only follow people I actually do want to hear from or think are interesting. So I don’t have hundreds or thousands of people on my follow list. I don’t want a lot of people there. Too bad there isn’t a different Twitter for people who want to use it commercially. That way they could spam each other and those who want to actually be social could do so without needing a weed whacker.

It seems every time there is a social site set up it gets turned into the latest marketing game. Each site (from the old newsgroups to MyBlogLog) becomes a wasteland in turn. Polluted with commercials and marketing campaigns. When is it going to stop? Does everything have to be abused this way? Can’t people just find one place to spam their posts and leave a few unpolluted?

I am thinking to just dump my Twitter account. It was fun but I can see the writing on the wall for it now. The blog marketers are quick to defend their right to spam but no one seems to understand that people who want to avoid their marketing campaigns and gimmicks should have the right to do so too!

Evangelist Marketing: Using the Buzz!

I stumbled on the term evangelist used in a job description. It was a first for me. I went on to read more and look it up as a career option too. I did find a job which wanted someone to create buzz for their company using all the social media and other online options. I also read about how some companies embrace the buzz about their products/ services and others intentionally ignore and downgrade it even. (I think they must be stuck in the mud). I also read more about the idea itself, evangelist marketing theory.

From Wikipedia: How to Create customer evangelists?

In their book, Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force, Ben McConnell and Jackie Huba outline six steps to creating customer evangelists:

  1. Customer plus-delta (Continuously gather customer feedback)
  2. Napsterize knowledge (Freely share your knowledge)
  3. Build the buzz (Create intelligent word-of-mouth networks)
  4. Create community (Encourage communities of customers to meet and share)
  5. Make bite-size chunks (Devise specialized, smaller offerings to get customers to bite)
  6. Create a cause (Focus on making the world, or your industry, better)

WebProNews: The Power of Customer Evangelist Marketing

AimClear: The Respectable Social Media Marketing Evangelist

FastCompany: Buzz without Bucks

For that job.. The company wanted someone to run the corporate blog (including creating podcasts), keep an eye out for any mention of the company and it’s products in any kind of web media and then play it up, cater to it. You would be involved in customer feedback and beta testing offline as well.

The right candidate:
• Has a deep knowledge of and passion for technology
• Is one of those “connectors” that makes other people want to follow them
• Has experience with, and passion for, creating and consuming new content types: websites, blogs, podcasts, wikis, etc.
• Is an active blogger (This is a must! – be prepared to show me your stuff)
• Will be the go-to person when it comes to what’s hot and what’s not on the Web.
• Is a self-starter with the willingness, and desire, to “roll up your sleeves” and get the job done
• Has masterful interpersonal, verbal and written communication skills with a juicy Web 2.0 style
• Has the ability to work collaboratively in a team environment
• Might have past experience as technology evangelist- this is a plus!

Word of Mouth Marketing Association

Top Five Blog Tips

Yes, you can be happy with a blog which doesn’t have all of these but we are all just a bit greedy for a little fame. Here is what you can do.

1. Content.

Content is still king. It is what you have to offer. Have something to say. Say it in a way that is readable. Have a look at how news stories are written with the point of the story first and clearly stated right away. Afterwards come the facts, the spin off points. By the end of the story the information has trickled down to minor details which could be cut off should the news editor not want to give the space for them.

2. Layout.

There is a lot included in layout: navigation, colour, white space, avoiding clutter, etc. A blog needs to be easy to read, easy on the eyes. Having a dramatic or exotic (technologically) layout/ template does not always work out well. Your layout should showcase your content, present it all to be read, found and enjoyed. My favourite layouts are simple, clear and don’t include much colour or scripts. Not that I do that on my personal blog. I love colour and trying things my own way and that is my place to experiment.

3. Links.

Some blogs have no or very few links. Links are how we share and discuss new things, they matter! Isn’t it great to wander into a blog and find some great new thing, a blogging group, an interesting new kind of art/ craft, even another clever blog widget/ gadget. The best part of blogging is the adventure of the discovery of new things and ideas.

4. About.

It’s not just who you are or what your blog is about. Write it as a guide for yourself, to keep you focused on what you plan to do. Include a whole FAQ if you get ambitious.

5. Promotion.

Promoting your blog is not just a marketing scheme using SEO tactics, joining pyramid linkback schemes and piling on keywords. Commenting on other blogs (and giving feedback to the comments on your blogs) is better and gives you the chance to shine, show off your writing, and who you are to the blogger of your choice. Don’t pick a blog to comment on based on phoniness and traffic. If you want real, sincere readers show yourself to be the same.

With each comment you leave your link on another blog. Write something relevant, interesting or an opinion or experience you have had. If you lure someone to your blog from your comment on another blog, you’ve just successfully promoted your blog. Comments take time but so does any kind of blog promotion. However, you can choose which kind of promotion speaks for you.

Jello is the New Black

You’ve just been promoted to head of marketing for your small business. Not a big step up really but you do get the option of having a scoop of ice cream on your pie at the next company picnic. Go you!

However, there is a big contract coming up with Kraft Foods. They want you to come up with a new and unique and at least somewhat practical use for Jello. Go you! Of course, if you fail your boss has said he will take away all your extra goodies that came with that cushy, sweet new promotion. You wouldn’t want that!

Creative Website Marketing: Site Blueprint

Creative Website Marketing

“BLUEPRINT:

Here is a simple list of to-dos when laying out your new site architecture ? it will make all of our lives easier, and your clients? sites more appealing to the search engines:

? an h1 headline on each page

? a text-based menu footer (possibly with that local address info!)

? a sitemap with keyword-rich text links to all of the sites? content

? consistent navigation and layout throughout”