I don’t especially like writing reviews. They are tricky. I don’t like to be negative or critical, it makes me feel petty. But, a review needs honesty – otherwise it isn’t worth much at all.
Amazon’s lawyers are willing to go after anyone making money from writing reviews, no matter how small that “business” may be. In earlier lawsuits, Amazon targeted businesses that were selling packages of dozens or even hundreds of fake reviews. Fiverr is a site where people offer to do small jobs for $5 or more (hence the site’s name). Judging by the nature of the accused Fiverr ads, these mini-Internet scams are about as small-time as they come.
“Unfortunately, a very small minority of sellers and manufacturers tries to gain unfair competitive advantage for their products,” write Amazon lawyers. “One such method is creating false, misleading, and inauthentic customer reviews. While small in number, these reviews can significantly undermine the trust that consumers… place in Amazon, which in turn tarnishes Amazon’s brand.”
“Amazon is bringing this action to protect its customers from this misconduct, by stopping defendants and uprooting the ecosystem in which they participate,” the complaint concludes.