28 Ideas to Avoid Blog Burnout: Keep it Fresh

Ideas to Save You from Blogging Burn Out

Burnout happens when we have too much to do, too much we are trying to do and we lose that time we need to recharge our own batteries. The best way to help yourself is to bring back the creative impulse and inspiration which you started out with. Also, to realize you have limits and can’t do everything all the time.

  • Set priorities. Decide what you really want to work on and what you can set aside or just don’t have the time and energy to work on.
  • Focus on what you get back (in return) from the work you are doing. What gives you the most satisfaction, or a decent pay in money? Limit anything that doesn’t give you something back and get rid of things that are just draining you.
  • Take a break, a real break. Some bloggers are working more than full time hours, every day of the week. No wonder they get burnt out.
  • Put time into offline activities. Not only do you recharge your batteries with a change of scenery but you will pick up all kinds of ideas and new topics to write about.
  • Change of format. If you tend to work with mainly text make a change and work with images. Create a post with hand drawn doodles or a digital photograph you took yourself.
  • Treat yourself to a new blog layout. Put your sidebar on the other side of the blog. It sounds simple and silly but you see your site in a new way with one small change.
  • Go for a bigger blog change and create a new header. Put your own face on it.
  • Give yourself a new blog theme, even a paid/ premium theme if you can spare the cost.
  • Rework all your categories and/ tags. Whittle them down to just a few. Free yourself from category and tag clutter.
  • Consider discontinuing extra blogs if you have more than one. Or, start a spin-off blog to post extra content to but give yourself an easy posting schedule.
  • Use scheduled posts so you can keep a few posts ready to publish those days you want to get away from the computer.
  • Exchange guest posts with another blogger you trust to deliver great content.
  • Brainstorm for new topic and side theme ideas relevant to your blog. Stay focused but combine ideas to create something new.
  • Use online forums and email lists to keep in touch with others who share your interests and will (more than likely) give you new and fresh ideas to write about.
  • Plan a series of posts on a theme. Give yourself a bigger project which gives you a goal to work towards.
  • Writers often keep an idea journal, a way to store ideas at the time you have them.
  • Get to bed at a regular time, keep a schedule you can live with.
  • Come up with a new plan for promoting your blog. Be your own PR person – don’t think like a blogger or SEO guru.
  • If you have a tight posting schedule, reconsider. Write a longer post with more information, something you actually feel is worth the time you take to write it. Give yourself quality to sign your name to rather than quantity.
  • Let yourself have the occasional personal day, and don’t feel you owe anyone an explanation.
  • Review other blogs. What are other bloggers doing right or what could they improve on. Offer them your thoughts, in a constructive feedback way.
  • Pick someone relevant and interesting to interview for your blog.
  • Look over your blog stats, what are the type of posts people are reading? Could you find a new area to branch out into from your blog statistics?
  • Change your blogging style to try get more comments and feedback from readers. Find out what works for other bloggers who get a lot of comments.
  • Don’t try to be perfect. You can always come back to a post and rewrite it, revise it, add to it or link to it as your original thoughts on the topic when you write a new post.
  • Write several short blog posts. Just share a quick idea or thought and don’t put a lot of time into elaborating on it.
  • Follow readers who comment in your blog. See what they are writing about and leave them comments too.
  • Take a day to immerse yourself in the topic you blog about. Use Google search, your local library, and any other sources for information and grab every nugget of new information you can.

 

Know What Type of Blogger you Are

Figure out what type of blogger you are and work with it.

Are you blogging to create something, to be informative, or do you want to find fame and fortune?

Know what you want to get out of blogging and go back to that. Don’t try to change who you are to suit your blog.

Write a mission statement for your blog and keep that in mind when you make decisions about what you will post and why you will post it. This also works for other aspects of your blog such as the format you use, the amount and type of ads you will run, the layout of the blog and how much navigation and social networking you will use.

How Blogging is Eating Itself

ouroboros ringI’ve been reading that blogging is dead. Some of these predictions are just for self promotion, trying to write something that will go viral. However, some of them are based on real perception; watching the trends and having an understanding of the way things work.

The individual publishers of blogging are not dead. Social media gurus, content curators and general blog publishers (notice publishers, not writers) are  still linking to content. So content is still out there. It has been getting harder to find quality content versus content which is carelessly written, very repetitive, unoriginal and usually has nothing to say, like a political speech with a lot of words to fill space but actually say nothing.

The web has become commercial versus creative. Less content (which is both unique and freely given) is being created.

Quality of writing has suffered as people really don’t care what they publish. It isn’t meant to be fit for human consumption and doesn’t really need spelling, grammar, punctuation or comprehension in order to be good for SEO (search engine optimization). Quality of the content itself has also suffered, for years. Writing which has a point of view, writing which actually has something to say rather than regurgitating every other article, post and opinion online has been getting harder to find.

As a writer looking at writing jobs being offered I am seeing a big emphasis on social media and keywords. The quality of the content isn’t high on the list of importance. So the people writing this stuff, don’t need to know how to write –  if they can sell the stuff they write. They sell themselves as content marketers and those are the people who then write for the site.

It isn’t the individual blog but the individual writer which makes the content people want to link to.

The bigger/ popular blogs may have hired writers but even the hired writers are writing the content the publishers want to sell. They are often writing for keywords, better SEO practices and Google (even though Google is a bot, not the reading public).

This is pretty much why people have started claiming blogging is dead. Commercial blogging has caused most blog content to be meaningless, just repetitive drool you could find on a lot of other blogs. Very few blogs still post original, valuable content without turning it into an ebook (or some other format) which they sell rather than distribute freely.

Web publishing can not exist in a vacuum where the creative spark is sucked dry.

The people who do still publish original content are having it scraped/ stolen until they become too discouraged to continue publishing. Some quit, some give in and write the stuff that sells and some continue to write but they stop distributing it freely. Making the content for pay then gives them some control over having it stolen.

Not all content you pay for is worth paying for, of course. The commercial publishers think getting paid for an ebook full of nothing useful is a great idea.  Rewrite the same old stuff, hire writers to bang out something with enough words and you can offer up an ebook. Market it the right way and pull in the sales.

Ironic (and sad) how the Internet is eating itself, like an ouroboros (the snake eating it’s own tail).

If Google’s Panda Bit you Bite Back

HubPages CEO on Googles Panda algorithm: SEO doesnt work!!! | ZDNet.

As I was reading this post I got that too familiar feeling. The one where I wonder who made Google a God. Then I remember, the spammers. Spammer being short form for get-rich-quick bloggers and others.

Google is going to do what makes money for them. They have a lot of staff with a lot of great benefits and the promise of retirement in their own mansion on Google Island. So, Google isn’t here to be nice and fix how content is produced, published and promoted on the Internet. Google’s motives are not so altruistic as you may assume. Google sells ads. Did you read that the first time? If not, read it again.

Google sells ads. Google sells ads, on your site. You let them. Every few years you might even make the $100 limit to earn a payout from Google. Wow! Quit your full time job for that one!

Why do people take Google so seriously? Sure there are a few who do make enough money from Google to become ‘professional bloggers’. The keyword there (for you keyword lovers) is not money, it’s FEW.

So, what to do… what to do… what to do…. How about finding another solution? Skip Google – Google will be fine without you worrying about them and trying to cater to them. Google will be just fine without you.

Before Google people were looking at other methods to make money online. There were an assortment of ideas out there in trial stages. Since Google rose up and found itself put on a pedestal and made a God, most of those other methods and ideas have been neglected and passed over.

I’m not going to list the ones I remember or try to track down the few which are still left. The key is to think differently. Stand on your own feet and slowly back away from the Google mentality. Consider better ideas for making money online. Go back to the BG (before Google) days and consider what you have to offer to people who are selling products and services.

For instance, have you ever contacted a business and asked if they would like to buy ad space on your site? Try it. You will need to come up with a plan, statistics and information about your publishing schedule, your readers, your commenters and how your site is distributed. Look at other publishers, offline. How do they sell themselves to advertisers?

Your site is your own microworld, which you control. There is no reason you can’t become more than yet another blogger working for Google. Stand on your own feet, take the reins of control and sell ads on your site – just like any other print publisher. Of course, there will be differences, due to your format, your web medium, the audience you can reach, and so on.

However, rather than get bitten by Google’s Panda bear, take the other option and DIY. If enough people stopped catering to Google and began to do it themselves the entire web could change. The entire way business is done could evolve, again.

What’s the Difference between a $5 Per Article Writer and an $85 Per Article Writer?

b) Know Your Worth: When I first started out, I set my rates according to what I needed to be able to make a decent living. My thinking was this, “Writing is hard work and if I can’t earn a decent living doing this type of writing, then I won’t do it — period.”

By 2007, I’d been freelancing for 14 years, so I already had clients. Hence, if the “SEO content writing thing” didn’t work out, I wasn’t worried that my freelance career was over.

At $25 per article, I figured even if I just wrote four articles per day, that’s $100/day, or $3,000/month – enough to cover my monthly expenses – and then some (Note: This will be different for every person). To my surprise, I got so busy at this rate that within a couple of months, I had to hire other SEO writers to help me

via SEO Content Writing: What’s the Difference between a $5 Per Article Writer and an $85 Per Article Writer?.

Post Internal Links

Use internal links on your posts. It’s good for getting more of your posts read, keeping people reading your site, it’s good as a way to fight content scrapers who take your content and copy it on their own sites (all your links included) and it’s something the search engines will like too.

  • Link to other content relevant to the post you are making. Maybe you have already written about the same thing a year ago and this is an update post. Or, you may have written something similar with a different slant. Or, you may be arguing the other side of an issue. There are all kinds of reasons you can have a reason to link to one of your older posts. (If you are new and have few posts, write a series of posts for the same topic and link them all together).
  • Create the link using a keyword in your post. Pick one word or a short phrase. Don’t use a whole sentence. It ends up looking sloppy in your finished post.
  • Shorten a long post by creating a “Read More” anchor link. This will work as an internal link too.  WordPress has an “Excerpt” feature which will do this for you.
  • Make it easy for people to use your social links to share and connect your post. Don’t forget to add links to your own account/ profile on Twitter, Tumblr, Flickr, whichever of the social media sites you actively use. If you are not active, don’t promote the link. Mention it on your About page, but don’t send people there from your posts. Don’t promote and show off a slow, inactive account.
  • Exchange links with other bloggers.  Join groups and be active. Don’t join more than you can participate in regularly. Just join one busy group if that’s all you can handle.
  • Blend your own links in with links to other sites which offer good information and points you didn’t think of yourself. Instead of including their points in your own post, link to them as a resource instead. You could make a list of resources, adding your own older post on the same topic, to the list.
  • You can use a WordPress plugin which will add links to related posts at the end of each new post you make. But, you can also get a plugin which stays in the sidebar and brings up links to your old posts, or related posts.
  • Don’t go with a quantity of links, use quality links instead. Don’t load on links just to have internal links. One good, relevant, informative link is great. Don’t add more links if they really aren’t adding something of real worth to your post.
  • Use an author resource box at the end of each of your posts. This puts your name and social links right at the end of each post you write. You can even add a link back to bring people to the top of your site again, an anchor link to the top of your blog/ page.
  • Use links when you add images. Make sure they have a full link back to your blog (if they are your own images, created by yourself).
  • You can add a meta description and keywords to each post. Use this feature sparingly. Don’t go overboard on the amount of text you add.

Amy Lynn Andrews: How to Use Anchor Text to Boost SEO
SEOMoz: How to Improve your Rankings with Semantic Keyword Search

WordPress Plugins for Writers

I got the idea to make a post about WordPress plugins for writers. I use a few which help me and thought I’d share them. But, I found something interesting when I started looking around to see what other writers like to use. Almost every plugin written about as being “for writers” was for SEO in blogging. Almost none of the plugins reviewed as “for writers” were about writing. Does anyone else think that’s kind of a sad reflection on writing?

Here are the plugins I use which help me with actual writing online (not blog promoting – but blog writing).

  • Custom About Author – Add your social media links and a blurb about yourself to the end of each of your posts.
  • Dashboard: Scheduled Posts – This adds a feature to your WordPress desktop where you can store and view posts you have marked as scheduled/ saved as drafts to be finished later. I use this a lot!
  • Sideblog WordPress Plugin – Run a side blog (in your sidebar) for short posts like quotes and notes.
  • Drop Caps – I used this for awhile but didn’t stick with it. Fun for awhile, but not essential. It does work and was simple to set up.

The following are plugins I have not used myself but they sound interesting. Some of them I will download and try.

  • NetBlog – Connect posts and external resources (websites, pdf, doc, data). Use Captions, Footnotes, Bibliography. Netblog is highly customizable.
  • WP-Typography – Improve your web typography with: hyphenation, space control, intelligent character replacement, and CSS hooks.
  • In-Series – I was thinking to use this to connect posts that I didn’t write as a series originally. I use related posts but this might be a way to hand-pick posts and turn them into a series.
  • Graceful Pull-Quotes – Allows you to make pull-quotes without duplicating content. If the plugin is disabled the pull-quotes disappear seamlessly.
  • Table of Contents Creator – Table of Contents Creator automatically generates a highly customizable dynamic site wide table of contents that is always up-to-date.
  • WP Table of Contents – Add a table of contents to your post. This would be lovely for people who write long posts.
  • Add to All – Add content to your header, footer, etc and keep it even if you change blog themes.
  • Front-end Editor – Edit your typos without going back into the Admin screen.
  • FD Word Statistics – Shows word and sentence counts plus a readability analysis of the post currently being edited using three different readability measurements.

Just for fun – not about writing.

  • Quiz – An alternative to word verification, give commenters a question to answer instead.

Dynamic WP: 11 Useful WordPress Plugins for Wrtiers – These may be useful but they are not free. Some of them I didn’t think were useful when I read down the list but I’m adding the link here as a resource.

I Think Jon Morrow Hasn’t Got it Right Quite Yet

I’m tired of blogging advice, no matter how well meant it may be. It’s an endless, bottomless pit and most people think blogging for a few months makes them an expert. If you want to learn about blogging only listen to the people who really are successful at it. (However you measure success, not everyone thinks it involves money).

I listened to a webinar by Jon Morrow today. I didn’t hear anything new really. Nothing I hadn’t picked up from reading blogs online or listening to Jon Morrow’s other video posts about guest blogging. The almighty great secrets of great blogging are not so hard to find, if you listen and think for yourself.

I’ve been writing online and publishing my own blogs for more than ten years. I’m not a popular blogger, mostly because I’m just not that socially committed. I like being a hermit for 20 of the 24 hours. I like the quiet, I like having my own thoughts and not having to consider how other people will perceive my every hand gesture, facial expression or fashion sense. I’m an introvert and proud.

So, why do I still have some silly longing for fame and popularity? I think I just want some kind of recognition or approval. (I have Father issues which I won’t get into). I want people to know who I am and think I’m a somebody. Not for a long time. I want to crawl back under my rock when it suits me. Anyway… for those who want some quick insight here are my current thoughts abut blogging for fame and fortune.

First – Stop thinking so much about link building, SEO and viral marketing. None of that will work if nobody likes you. You have to start with a base of popularity before people will be interested in linking to you. You have to be recognized as worthy before the search engines will boost your site. You also have to be someone people think is important before they are going to pass around your post links.

So, you need to look at connecting with others, networking. Jon Morrow suggests you start at the top. I think you should start with yourself instead.

Look at the bloggers in your niche or related niches. There are always good blogs which aren’t getting much notice. Approach them, invite them to link build with you. You can build yourself into an authority, a popular blogger in your niche by becoming someone who other bloggers go to. Draw more bloggers to you. You get readers, you get links and you become the blogger everyone knows.

Then we come to the plan of action. Conversion is the term Jon Morrow gave it and he rates it as the last thing in his three step plan. I’d put it first. I think of it as incentive and bribery and giving people a reason to notice you once they get there. It’s also a chance for you to do some backwards promotion while gathering supporters and converting browsers into subscribers and fans of your site. You think that’s a lot to ask for?

Here is the scenario I dreamed up… Ask a print author for a review copy of their book. Review the book on your site. But, don’t stop there. Run an event around the author and his/ her book. Draw people in with a contest, winner gets the book. Your cost is mailing out the book and your own time. That’s all. But, you’ve got people interested in your site, you’ve given an author free promotion for their book, you’ve run a contest/ event AND you’ve given people a reason to come back to your blog for your next event.

It’s nice if other bloggers will link to you and promote your event. But, don’t make it a necessity. After all, you’re already holding out the carrot (the book to the contest winner). Let that lure them in. Also, let the author of the book get in on promoting the event and promoting their book through you. Run an interview with them at the very least. Quite likely they will also run a link to your event, it’s about them and their book after all.

I think you need to have your plan for this conversion in place before you begin focusing on networking with popular bloggers and getting them interested in you. You want the readers attracted this way to find something once they get to your site. It’s not enough to attract visitors and traffic – you want to keep them.

When you do approach popular bloggers think of something you can do for them. Check out their site, click on links and give it a general test drive. It’s not a big challenge to find an error, a broken link, a typo, etc. I send people notes about stuff like this on Twitter. I almost always get a thank you reply back. This is a decent opening you can use to start up a conversation. You’ve done something to help them, even something small like this is something real.

Read their posts and the comments they make. With your unique kills and knowledge and ingenuity… see if you can offer them a solution to a problem. Or, give them a fresh idea, fresh input. Someone who comes up with a solution to a problem is someone who will get noticed and be remembered.

Once you have your foot in the door, ask them a question. Ask something about a post they wrote. Ask them about an ebook they promote on their site. People like to talk about themselves. Just don’t ask a stupid question. There are stupid questions. Don’t ask where you can get their ebook if the link is on the front page of their site. Be real, sincere and interested in them.

When it comes to social media, go back to being social. Don’t try to force more keywords into your posts. Don’t try to come up with headlines that might go viral because they are dramatic or shocking or just plain rude and obnoxious. Talk to people, as if they are actually people you would talk to. Like me, people are getting tired of blogging advice, marketing advice and all the rest. Stop being a marketer for awhile and see how just being social, like someone part of a community, works for you.

Jon Morrow thinks guest posting is the way to go. I’m cynical on that. I’ve had too many awful requests from people who want to write guest posts. I don’t take any of them seriously now.

I do think you can still make your own fame and fortune without relying on just guest posting. But, I’ve been known to write a few and I still write for network sites – which is almost the same as guest posting, you just get paid for it.

Think about the blogs you read, the Twitter posts you are most likely to forward… then apply those feelings to yourself and the way you blog. Would you read your own content? Is it flat? Read about copy writing, find tips that make your blog posts more readable – easier on the eyes and memorable too.

So there’s my grand advice on the adventure of blogging. Subject to change without notice. The technology changes, the plans evolve but so far, there are always more people hoping to find fame and fortune writing at their keyboard.

Good luck… or best wishes, to us all.

21 Techniques for Writing Your own 101 List Post

  • Don’t be intimidated by the big number (101). Write down 10 and just keep going as long as you can.
  • Brainstorm, don’t edit your ideas until you are getting nearer to your goal for 101.
  • Don’t go to other sites or other sources for ideas right away. Start your brain thinking and work on your own ideas first. Give yourself the chance to get into it before you just give up and copy what others have done. If you don’t make this your own, unique post, it just won’t be all that interesting.
  • Take a break. Go for a shower, take a walk, grab the bus for a tour around town, make coffee, something that gets you away from your list but doesn’t fully occupy your mind. I get my best ideas when I stop trying so hard to get ideas.
  • Don’t pick a generic or overly general topic. Yes, 101 seems like a lot, but you will be surprised how quick you can come up with ideas once they start to flow.
  • Phone a friend. Get fresh inspiration from family and friends. You might not get anything from them but something they say could start you thinking along a new track.
  • Read forums in the niche/ topic your list fits into. Then read forums, and sites you find in the forum posts.
  • Use the numbered list when you type in your ideas. It saves you counting them plus, as you get past each mile mark you get a surge of accomplishment.
  • Read back the ideas you have already written. I always get new ideas that way.
  • Pick your topic wisely. Don’t try to write something you don’t really know anything about. It will show when people who do know the topic read your post.
  • Don’t write it just for SEO or keywords. You’re going to need a passion for your topic to stick with it for all 101.
  • Don’t think you have to have a fabulous idea for each of your 101. Go back to the basics for those might not know anything about your topic.
  • If your topic is a hobby or something you can physically do, do it. Pay attention to each step along the way. There are always little things you have come to take for granted.
  • If you stall out consider breaking your ideas up into categories. Sorting them out can show you ideas you overlooked.
  • Search for inspiration in unlikely places. There are so many feed type sites, just pick one like HubPages, Squidoo, etc.
  • Try something other than text based sources. Flickr is a photo sharing site with an amazing diversity of user groups for all kinds of ideas and topics.
  • Take a real break from it all. Put the whole thing away for a week and stick to that week. Don’t come back until you really want to.
  • Look for another angle. If you’re writing a list of people as resources mix it up by adding people on Twitter or skip people and link to places they could go to offline,  or a forum instead of links to blogs and websites.
  • Spelling and grammar count. Pay attention to spellcheck. If you aren’t sure about a word, don’t use it. Check the spelling for names of people, companies or sites.
  • Look for memes, and other 101 posts with your same topic or something similar/ related.
  • Turn it around, write about poor resources, tips that don’t work and ideas that didn’t pan out.

Judging Criteria

HubPages is having a writing contest. But, the judging criteria aren’t all about writing a good post, for readers. They want a crappy SEO title. Not a title that might interest or intrigue readers, no… just something spammy for search engines. This bugs me! Plus, they want people to use their own photos yet HubPages doesn’t want people to retain copyrights to their images. A bit backwards then to suggest people use their own photos. They also like video in posts. I very much hate video posts, or video in post, so that just won’t be happening on any post of mine.

Mainly, I admit, the SEO stuff irks me. It always has. It’s so artificial and phony. I did change my title to something boring and bullshitty, just to give my post a touch more chance. I don’t really have much chance. There is only so much artificial junk I can stand. Besides, the idea was to answer a question posed on the site. So, unless I pretty much ignore the original question and go spinning off on a tangent of my own… I’m doomed to be writing about a topic that has been written about before, frequently.

Don’t knock tangent spinning though. At least that wouldn’t be a boring blah blah blah SEO post.

JUDGING CRITERIA

  • The extent to which the entry accurately answers the Question asked
  • The presence and quality of original photos and video
  • Whether the entry is on a long-tail, niche topic that has not been extensively covered online
  • Whether the entry has a search-friendly title (mirrors common search terms)
  • Excellent writing (proper use of grammar, capitalization)
  • The entry’s uniqueness (not copied or paraphrased from elsewhere online, full of details, examples, names, and figures)
  • Attractive formatting (avoidance of excessive link, eBay, or Amazon capsule clutter, excessive bolding or italics, and all-caps)
  • Judicious use of relevant capsules (original photos [especially your own], video, maps, tables, links, etc.)

Verifying for Technorati: 7HJRKVU9FTCE

Types of Content

Kim Lawless wrote What do we mean by content?

Back in 2007, pioneering content strategist Rachel Lovinger defined the main goal of content strategy as “to use words and data to create unambiguous content that supports meaningful, interactive experiences.”

Part of the problem in defining methodology is that content is such a small, generic-sounding label for the big, diverse, unruly, ever-changing universe of digital stuff we consume. To complicate things further, what stuff we can call content seems to be up for debate (there have even been backlashes against the word ‘content’ itself).

But instead of arguing about what is and isn’t content, could it be more helpful — in order to better come up with the ‘how’ of content strategy — to start instead by looking at how to work with particular types of content? Think of content as falling into one of these four major groups: informational, branded, user-generated, and systemic. The lines between them aren’t always completely clear, but each type tends to bring up a unique set of goals and challenges, and desired outcomes.

Informational content
Reduced to its essence, the goal of informational content is to meet one of your users’ most obvious needs — to give them the information they’re looking for. Relevance, clarity and consistency are crucial. To make that happen, one of the biggest challenges is in managing production flow and lifecycle. You need to understand who the authors, approvers and editors are; how content gets from ideation to publication; where it gets published (on your site, to an app, social media channels?) and when — does it change hourly, daily, weekly? And finally, how it will be managed and governed.

Branded content
Rather than strictly informing, branded content builds connections with users on an emotional level. Its goal is to build and support brand messages, persuade people, tell stories, and encourage engagement.

User generated content
Whether it’s through social media, commenting, or more intensive uses of UGC, having content produced by your audience is an effective way to build engagement and loyalty with content, and as a result it has become key to many content marketing strategies. Since real users are contributing content, UGC is often seen to bring both authenticity to brands and engagement to the audience, benefitting from things people are already doing online. In many cases, UGC is being produced in alongside (often in response to) informational or branded content.

Systemic content
This is where you’ll find content that describes content, making it findable, helping it flow to the right places, supporting SEO and even setting it free from the constraints of platform by giving it structure and extensibility, allowing for reuse. It is often available through an api, and helps publishers to identify, organize, and publish content in ways that are meaningful to users.

On any site or platform, the content ecosystem is going to be made up of one or more of these content types. By delving more deeply into the each of these types and clearly defining what outcomes you want from each of them, the ‘how’ of content strategy –- processes, tools, and roles should be involved, for example — starts to become more clear.

This is more than I am really OK with quoting from the original post. Usually I restrict the content I quote to a paragraph or the essential elements of the list post. I will write things in my own words with my own experience and thoughts added to give my point of view.

This time I want to read this over myself and get more from it. Also, the points made don’t make sense once they are taken out of the original context. So, here it is.

Where do you stand or waver on the limits of curating content versus just reprinting someone’s original ideas?