Titles Matter Don’t Assume

Titles matter when you post to Twitter or other social media or the actual blog post itself. Don’t assume people will know what you are talking about. A title is especially important when you are sharing a link you want readers to click. Inside your blog post a link should be used for the words which describe the post. Not “click here”.

Don’t send a link to social media like a “click here”.

titles matter

 

If this appeared in your social media feed (Twitter in this case) would you click that link?

We follow a lot of people in Twitter, at least I do. We don’t know them all well and we can’t possibly keep up with all of them. So we catch snippets and some of them catch our attention or interest. Some of them don’t. This interview may have caught your attention if you had known what it was about. But, from this title you don’t have that information.

It’s too bad because a lot of women would have enjoyed the interview. Or, if not, they at least would have appreciated the concept of being a sexpot with stretch marks. Perked your interest? See how that works much better than assuming people will know who she is and what book she wrote. Now you might even look her up on Twitter. But, not so likely before knowing the details.

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