Trading in SEO for Social Media

When you write a new blog post, or create a new blog (site), you should write, add the visuals and then edit before publishing. Then we would have focused on SEO, being pleasing to search engines. This seems to have changed in the last year or less. Now, it’s not SEO we work at but social media, link sharing and getting attention and content reposted to social media sources, like Twitter (my own favourite).

SEO (aka search engine optimization) has lost it’s crown. I won’t miss it. I never did like the phoniness and under-handedness of stacking a post with keywords in every possible nook and cranny. It was icky.

Social media has it’s moments of ickiness too. I especially don’t like how social media has turned the word friend into a meaningless word. A friend should be someone you like, not in a Facebook like way, but really actually like and enjoy their company, care about their day and… know something more than the name they use online.

However, social media does mean people have more say in the content that does become popular. It is not left up to stacks of keywords picked up by a web crawling spider bot – now there are real people who choose which information they pass along to their followers/ friends. The problem is still the amount of spammers/ commercial and business types who pass along garbage content – often content they have not even read or clicked through to be sure the link is active, working and not spam (or porn).

So, social media has it’s drawbacks too. But, at least it’s human powered. The marketing gurus seem to think a touch of being human is important for better sales. What a concept.

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