You know what you are writing, who you are intending it for and what you hope to achieve with it… but, do you tell readers who you are? Why is your information important, what is your point of view based on?
Writers don’t need to introduce themselves with an official introduction (though you should have an author bio somewhere). You can slip in information about who you are as you write the information. Write about how you were able to get the information. Write about your experience using the information/ product/ idea. Include yourself in what you write. Don’t keep it sterile as if a machine wrote it.
2. Who are you?Writing comes from someone. Are you writing as scientist, reporting the facts? Are you an angry op-ed writer, seeking political action? Or are you perhaps the voice of an institution, putting up an official warning sign in an official place?