I’ve been thinking of ways to keep my domains active, other than using them as blogs. Keeping a blog is time consuming, every day. I’d like to have a few sites active as blogs (those I can sustain reasonably) and find some other use for the rest. A complimentary use would be smarter than spinning off in another direction.
So, membership sites came up as an idea. Not only could I find another way to use the domains/ sites but they could manage to pull in some money which would make the whole thing a little self sufficient.
However, what sort of membership content would work for me and what would people find useful? This is where I am in my planning. I did find a post which had me thinking…
I’m going to share two different ideas for members only content. The first, value content, appeals to your audience from a learning and business perspective, while the second, insider content, appeals to your audience from a more curious angle. Either approach can be effective. Ideally you find a way to use them both.
Value content is content that will help your readers make money or do something they’re really interested in. It’s especially useful and relevant to your readers.
Insider content gives your audience some insight into you and your work routine or life. Humans are naturally curious and interested in people we admire. Entire TV shows and magazines are dedicated to documenting celebrity life.
Source: 3 membership site ideas
I’m not sold on Members only content. Yes, it likely works for many people. But, it also makes more to keep track of and organize for the site owner. I’d need to schedule more content. Content in addition to my regular posts. Likely, longer posts which would take more time to write. Considering I want to work my way back to daily posting, this type of content is not sustainable for me.
Instead a membership could be for use of a discussion forum which the site owner moderates or live content/ chats. The live chat, podcasts and etc. could be kept available as archives (when the content is a month old, not so fresh that a membership has no real value) for your site readers. But, members get the time spent with you to ask questions, get feedback, etc.
There is also the ebook or newsletter. I’d consider an ebook, but keeping it fairly short. I’m not at all keen on the newsletter idea. I really don’t think anyone still reads those. I don’t.
Of these ideas the discussion forum seems the most sustainable for me. But, is it useful enough for people to want a membership?